All You Need to Know About Salesforce Zero Copy!

Salesforce just announced a game-changer for businesses struggling to manage data scattered across different systems. Introducing the Salesforce Zero Copy Partner Network , an ecosystem designed to make data integration a breeze.

Imagine this: you have customer data in Salesforce, sales figures in Excel, and website traffic data locked away in a data warehouse. This fragmented data makes it difficult to get a complete picture of your customers and limits your ability to personalize their experience.

The Zero Copy Partner Network solves this by enabling zero copy integrations. This means you can access and analyze all your data, wherever it lives, without the need to physically move it. It's like having a universal translator for all your data sources!

What are the Benefits?

• Effortless Data Access: Say goodbye to complex data pipelines and ETL (extract, transform, load) processes. With zero-copy, you can access live data from external systems with a simple query or virtual file access.
• Actionable Insights: Turn your data into actionable insights. Use Salesforce Data Cloud 's unified data view to personalize marketing campaigns, improve customer service interactions, and make data-driven decisions.
• Real-time Updates: No more waiting for data refreshes. Zero copy ensures you're always working with the latest information, allowing for immediate action based on customer behaviour.
• Enhanced Security: Security is paramount. Zero copy integrations eliminate the risk of data breaches associated with data movement.

Here's an example:

Let's say you run an online clothing store. You have customer purchase history in Salesforce, website traffic data in Google BigQuery, and social media sentiment analysis in a data lake. With zero copy, you can see which products are trending on social media, how that translates to website visits, and which items customers are ultimately buying. This unified view allows you to tailor your marketing campaigns and optimize your product offerings for maximum impact.

The Zero Copy Partner Network also offers:

• Support for Open Data Lakes: Access data stored in open table formats like Apache Iceberg , expanding your data integration options.
• Zero Copy Data Kits: ISVs (Independent Software Vendors) can now provide pre-mapped datasets directly to your Data Cloud, enriching your customer profiles with valuable third-party data.
• Heroku Postgres Integration: Unlock the power of your Heroku app data directly within Data Cloud.
• SI Partner Expertise: Leverage the experience of industry-leading partners like Accenture and Deloitte Digital to seamlessly integrate Data Cloud with your existing data infrastructure.

Unleash the Power of Your Data

The Salesforce Zero Copy Partner Network empowers businesses to break down data silos and unlock the true potential of their information. With effortless data access, actionable insights, and enhanced security, you can finally transform your data into a strategic advantage.

For a detailed study, click here

Ready to learn more? Reach out to us at [email protected] , and we will be glad to assist you on how zero copy integrations can revolutionize your business!

Learn more about Areya Technologies and catch us on Salesforce Appexchange to learn what we do!

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