All you need to know about Returns Day.

The holiday season sees a spike in online shopping as gifting is at its peak during this time of the year. Black Friday and Cyber Monday come with multiple offers and discounts that shoppers just cannot resist, leading to a high number of purchases from online stores. While most retailers prepare to add more store traffic during the holiday season, little effort goes into planning how to handle product returns right after the holidays. Let's take a look at what is Returns Day in the US-

What is Returns Day?

Returns day has its roots in America. While gifting is at its peak during the holiday season and people opt to purchase while discounts are raining all over, many of these gifts are often unwanted and therefore returned. International Returns Day is usually observed on January 2nd when the holidays end and eCommerce stores see a high volume of returns following the year's end sales boom.

Within the first week of the new year, shoppers initiate eCommerce returns. As retailers increase flexibility in their holiday returns policies, the volume of returns may be spread across the first week of January or even the entire month – essentially making January every year the Returns Month.?

It's very important for online sellers to prepare for the returns day and not just the holiday season alone, otherwise improper returns handling may directly impact the bottom line of businesses. One of the best ways to manage returns effortlessly, especially during a time when returns are at the highest is outsourcing returns management to a third party like Saara. Saara is an end-to-end intelligent returns management platform that can not only help you manage returns but also enable you to reduce and automate returns with AI-ML-powered technology. Process an unlimited number of free returns using EcoReturns by Saara on the Shopify app store.

Read more about returns day here.