All you need to know about our new series 'Events About Events'

As you may have already heard, we're all set (and super kicked!) to launch our brand-new series, Events About Events (B2B edition).

This series is designed to give event marketers insights, strategies, and tips from industry leaders, firsthand.

From pertinent topics like the future of B2B event marketing in 2024 to scaling user conferences, we have a lineup that promises to drive real-world value for event marketers.

So here's all you need to know about what's in store!

??? Upcoming webinars:

1. The Future of B2B Event Marketing - October 19, 2023, 1 PM EST

We're kicking things off by diving into how events will shape the growth trajectory for B2B companies in 2024 and beyond. As 2023 draws to a close, this is the perfect time to get the insight you need to make 2024 count.

Key takeaways:

• How expectations and behaviors around events have changed
• The changing nature of the event mix and the best fit based on the size of the company, target segments, persona/industry, goals, etc
• Why in-person events remain irreplaceable for building relationships
• How leading B2B companies are making event-led growth central to their marketing strategy
• Predictions for the future of in-person events and how organizers can create must-attend experiences

Speakers:

• Nick Bennett , CCO & Co-Founder, TACK
• Ashley Mauras, MBA , Director of Experience Marketing, Quantum Metric
• Jason Widup , Founder, Peak B2B Marketing

Register here

2. Scaling a User Conference from 500 to over 15,000 Attendees - November 2, 2023, 1 PM EST

Events get larger as your company grows, and what it takes to put on a 500-person event is much different than a 15,000-person event. Join us to find out the right ways to scale up your user conferences.

Key takeaways:

• The evolving dynamics of event planning as your company grows
• Practical strategies for scaling event programs efficiently and effectively
• Real-world anecdotes and lessons learned from the trenches of managing major conferences
• Tips for maintaining quality and attendee satisfaction while expanding your event's scope

Speaker:

• Nick Bennett, CCO & Co-Founder, TACK ??

Register here

3. Creative Ideas for Your Field and 3rd Party Events - November 30, 2023, 1 PM EST

Same old events getting stale? It's not just about dinners and happy hours anymore. Dive in with top event pros to brainstorm fresh, memorable ideas for your next field event.

Key takeaways:

• Why standing out is important and how it helps drive engagement
• Tons of ideas for how to put on a field event that people ask to be invited to - engaging, entertaining and even emotional

Speakers:

• Nick Bennett, CCO & Co-Founder, TACK ??
• Rebecca Martins Revenue Marketing Leader, Jellyfish
• ??Arthur Castillo , Dark Social & Evangelism, Chili Piper

Register here

4. The Ever-Expanding Modern Events Team, January 11, 2024, 1 PM EST

As events grow central to a company's GTM strategy, your team must expand. Success requires coordination across multiple functions within and outside the events team. Join Nick Bennett as he discusses the evolution of event teams, roles, responsibilities, and cross-team coordination.

Key takeaways:

• What the critical roles are inside of an events team, and externally
• How to ensure coordination across teams when putting on large events
• How to leverage an event production agency

Speaker:

Nick Bennett, CCO & Co-Founder, TACK ??

Register here

??? Virtual event:

Getting More from Your Events - January 25, 2024, 1 PM EST

Think your event's success ends when the lights go out? Think again! The real work starts post-event. From engaging follow-ups to maximizing content and refining for the next round, join our expert speakers as they share insights on squeezing more value out of every event.

Key takeaways:

• How to properly follow up with attendees while not annoying them
• What to do with all of the event content
• Tracking insights and learnings to improve your next event

Speakers:

• Nick Bennett, CCO & Co-Founder, TACK ??
• Jason Widup, Founder, Peak B2B Marketing
• Sanjib Kalita , Wizard at Money20/20 , CEO & Founder at guppy.ai
• Morgan J Ingram, Founder & CEO, AMP

Register here

??? The Zuddl In-Person Experience

Why just hear about Zuddl's magic for in-person events when you can experience it firsthand? Join us for a relaxed evening of dinner and drinks with 40 of your peers.

This is a great chance to experience the vibe of a Zuddl-powered conference, just as an attendee would.

Key takeaways:

• Have fun playing golf and games, while networking with other event professionals
• Experience what Zuddl is like as an attendee - download the mobile app, check in, get a badge, all while seeing how easy it is to use
• Grab some dinner and drinks and have a great time!

When and where?

• New York: November 9, 2023, 6 PM EST (RSVP here)
• Bay Area: December 7, 2023, 6 PM EST (RSVP here)
• Boston: Date to be announced.

More information available here