All You Need To Know About Marketing in 2022-
Keshav Mantri
Strategy Alchemist | Turning Traffic Into Treasure With ROI-Driven Marketing Magic
Have you ever wondered what are the basic things you should know about marketing?
In this article, I am going to talk about the things you need to know about marketing in 2022. We will talk about the laws of marketing and why are they so important. This article will be useful for freelancers, bloggers, mentors, professionals, and entrepreneurs.?
The Fundamentals of Marketing-?
Marketing is not an unknown concept for us, it has been in play for ages. Marketing as we know is more of a science rather than creativity. We often believe that marketing begins when a product is in the creation and ready to launch. But marketing begins with a thorough understanding of the customer and their wants, which leads to the development of a product that meets those demands. Hence, it begins before the creation of the product or before it is an idea. Marketing is not about selling; it is also about keeping an existing customer satisfied. Sending the right message, to the right person, at the right time, aids in retaining a customer for a longer duration. Marketing's goal is to establish a brand and establish a place in the minds of customers. A good product does not need high-budget marketing. It builds loyalty and trust among its consumers and makes them brand ambassadors. Marketing is a game of perception; hence, the best marketing tool is word-of-mouth marketing.?
Digital Marketing vs. Traditional Marketing-?
Traditional Marketing: Traditional marketing is a method of marketing that has been around for a long time. It refers to marketing that communicates with customers through traditional channels or media. It is an expensive form of advertising that has a low conversion rate and a low rate of engagement. Traditional marketing has the problem of having a limited reach (area/city/state/country-specific), has one-way communication, and an inability to track ROI.
In more technical words, conventional marketing is a type of marketing that uses offline advertising methods to reach customers, such as television, newspapers, magazines, posters, banners, radio, hoardings, and so on.
Digital Marketing: Digital marketing is a modern marketing method in which we use the internet to promote and sell items and services. It is the most basic term that encompasses all online marketing efforts. Companies use all digital platforms to reach out to current and future customers in digital marketing. Google search, social media, email, websites, and so on are examples of channels.
There are many digital marketing agencies that assist businesses in connecting with their target audiences, converting leads into customers, and retaining consumers through the development of strong relationships.
CATT Marketing Funnel-
CATT Marketing Funnel and Framework
Formula-
Wealth = n^ CATT
[n] Niche = Your success and wealth depend on the niche you choose.
Your niche should be combined with your talent, relevant market, and your passion to become productive.
[C] CONTENT = Only creative, new, useful, and relevant content attracts people.
These are the various channels where you can publish your content-
[A] ATTENTION = You can drive traffic to your content by using -
[T] TRUST = Building trust is the most important and difficult part. Trust is built with repetitive engagement.
[T] TRANSACTION = This is the most important part because profit comes from the transactions only.
People will not buy from you only because they trust you. You must have a good Offer + Need Combination.
So, that’s how this framework works. Once you get Transaction then you can invest profits back into content creation and make more and more sales in the future.
Integrated Digital Marketing-
Two or more things are joined to make something more effective. Integrated digital marketing employs a variety of tactics at the same time.
Integrated digital marketing communications include -
Digital marketing strategies rely on all the methods, approaches, channels, media, and tools to work together toward a specified goal that is based on the client or consumer's needs.?
Digital marketing refers to advertising delivered through digital channels such as radio, television, social media, mobile applications, email, web applications, search engines, websites, or any other emerging digital medium.
An integrated digital marketing strategy is built on the same basis as any other business strategy. -
Personal Branding: MassTrust Blueprint-
The practice of promoting people and their careers as brands is known as personal branding.
It is the continuing process of establishing and sustaining a person's, group's, or organization's reputation and image.
The way you promote yourself is through your personal brand.
You want your followers to see your unique combination of talents, experience, and personality.
It's how you tell your narrative and how others see you based on your online reputation.
Even though a personal brand cannot be sold or raise investment; it can give rise to many businesses from his/her influence. Hence,?It is very important for an individual to develop his/her personal brand.
Steps you should follow to develop your personal brand-
1. Learn: Learn a new skill through Concepts, Facts, and Procedures. Understand the Concepts. Remember the Facts and Practice the Procedures.?
2. Work: Put your newfound skills to work. Go from practice to Implementation. Implementing it in the real world will give you a better understanding. (Work=Job/Freelancing/ Own Projects)
3. Blog: Write about what you have learned and experienced through your work. When you write, you will not only have a deeper understanding of the subject, but you will also begin to establish your personal brand.
4. Consult: Now you have a personal brand through your blog, have work experience, and have learned the fundamentals, start consulting other businesses instead of working for them.?
5. Mentor: Mentor others who want to become like you. Mentoring will enable you to take your knowledge to new heights.
6. Startup: With the knowledge you've gained about the market, the problem, and your own abilities, start your own product or service firm.
CONCLUSION
Every day we use products that catch our attention i.e., consumer durable, FMCG, etc. Marketing helps consumers in their buying decisions. With the help of marketing, people become more informed about everything. It helps us to work out what and where we will buy a product/service. Also, with marketing people have the choice to select from various range of products/services. Marketing has made it easier for us in our day-to-day lives to choose what is best for us. Hence, It is important for everyone to know basic things about marketing in today's era.
To know more about Digital marketing, read my blog posts on- https://digitalminister.in/