All You Need to Know About Linkedin Premium Company Page

Ready to elevate your LinkedIn company page? The LinkedIn Premium Company Page might be your key to success.?

Expect deeper audience insights, optimized content strategies, and increased brand visibility—all in one place.?

Will this new feature help your company page stand out?

Benefits of Premium Company Page\

Custom call-to-action (CTA) button:?

Just like the custom button on premium accounts, the premium page might allow you to add a customized CTA button—such as visit website, contact us, sign up, download, etc. This lets you directly guide your audience towards the actions you want them to take on your page.

The button shows up in search results, next to your Page postings in the LinkedIn feed, and at the top of your Page.

Who’s visited my Page

Wondering who’s been checking your out??

Just like in premium personal accounts “Who’s viewed your profile,” you may also check who has visited your page recently every week. You can view their account information or send an invitation to follow your page.

This feature can give you valuable insights into potential leads and customer demographics.

Learn how to secure qualified leads with LinkedIn Lead Generation.

Custom testimonial

Social proof powerhouse?

Presenting a customer testimonial may help you establish credibility and gain the trust of your potential customers. Just add a quote, from your client, at the top of your page including the image or your company’s logo.

Your testimonial should be at 80 characters maximum. Although we haven’t seen it yet, this might give your company page some helpful social proof.

AI-powered post-writing assistance

Struggling to churn out engaging content??

Use AI-powered post-writing assistance to optimize your content so you can save time and attract more audience to your posts. You can improve your thoughts and notes to create a draft of posts.

Auto-invite engaged members to follow your page

Grow your network on Autopilot.

With the premium company page’s unique invite-to-follow feature, you can ask individuals who have interacted with your content—regardless of their level of connection—to follow your Page instantly, saving you time.

“Without Premium Company Page, you can only invite first-degree connections to follow your Page.”

LinkedIn premium logo

To indicate that you have a Premium Company Page membership and to make your Page stand out, a gold LinkedIn IN logo will appear at the upper right of your Page header.

This might offer you a visual advantage and let users know that you’re committed to growing your profile on the site.

How much does LinkedIn premium company cost

Of course, with any new service, there’s a cost involved. Early reports suggest the Premium Company Page might cost around $99 per month. But before you decide if it’s worth it, let’s explore whether your business could benefit from a premium company page.

Who Should Consider a Premium Company Page

A LinkedIn Premium Company Page offers valuable benefits for various businesses and professionals:

1. Mid-Sized to Large Companies: Gain enhanced visibility, advanced analytics, and customization options.
2. Expanding Businesses: Access tools to grow your network, increase brand awareness, and enter new markets.
3. Marketing Teams: Refine strategies and optimize campaigns with advanced tools and insights.
4. Recruiters: Showcase company culture and job opportunities to attract top talent.
5. Sales Professionals: Strengthen client and prospect relationships with improved visibility and engagement tools.
6. Entrepreneurs/Startups: Build a strong brand presence and network with industry leaders.
7. Customer-Facing Businesses: Engage with your audience, share updates, and gather feedback.

Check out these 3 easy steps on LinkedIn prospecting

Considerations and Potential Disadvantages

Of course, if there’s an advantage, there’s a disadvantage. So, before diving headfirst into a Premium Company Page subscription, it’s important to weigh the potential benefits against some considerations:

Cost vs. ROI:

Pricing details are not yet confirmed, but an ongoing subscription fee is expected. Assess whether the benefits in lead generation or brand awareness will justify the cost within your marketing budget.

Uncertain Features and Limitations:

The Premium Company Page's features and limitations are not yet known. Be ready to adjust your strategy based on the final offerings when it launches.

Learning Curve for AI Tools:

AI writing tools can assist but won't replace human creativity. Expect a learning curve in using these features effectively, and invest time to leverage them for impactful content.

Related: How to Write Engaging Social Media Content through AI Tools