All You Need To Know About Google Knowledge Graph
The increasing competition online has urged many businesses to look for ways to boost their online presence. No matter how small or large your business is, having a strong online presence is important. It is not easy to get the spot as many businesses are already in the race to reach the top. Taking this aspect into consideration it is important you make use of innovative techniques to get it. Earlier businesses did everything in order to rank high in major search engines like Google, Bing, Yahoo and more. However, as time passed by social medial channels are also used to promote business. A large number of companies make use of these channels as it is one of the best medium to get attention. You will find customers spend most of their time on varied social medial channels like Facebook, Google+, twitter, YouTube and more. This calls for promoting your business on these channels.
It was noticed in the month of November that Google added a number of links to various other social media networks other than Google+. This clearly shows that having a strong social media presence is important. The knowledge graph box shows that social media networks were earlier used only for personalities, actors, politicians and famous bands. However, as time passed by it has noticed that many famous companies are thriving towards having strong social media presence. When you type any name of the company in Google search engine, they offer links to varied social media channels too. This shows the strong customer base and an effective medium to promote a business. Companies who have presences on these channels, seems to get high ranking. This has also urged many famous and brand companies like Pixar, Starbucks, Apple, Google and more to name have social profile links. You can see it for yourself whenever you type the name of these brands you will also be given social profile links on Google. The links mainly consist of Facebook, twitter, YouTube, Instagram, LinkedIn and more. Apart from famous brands, Google too has its presence in varied social media channels.
This clearly states that social media channels are an effective promotional channel. Apart from the brands mentioned, a large number of other companies also have social profile links. You can check it for yourself. All you have to do is to type the name of the company in the Google search engines and get profile links to major social medial channels. It offers a number of benefits when you have a social media presence.
- It helps in boosting traffic to the website
- It opens up another mode of communication for the customers
- It increases the awareness of the organization
- It offers enhanced insights about the target market
- It helps in developing marketing activities based on customer needs
Apart from this, having strong social media presence also helps your business in the long run. When it comes to talking about the Google knowledge graph box, the social profile links on major channels like Instagram, Facebook, twitter, YouTube, Google+ and more are even used for other corporate brands.
This article is written by Govind Agarwal. He is an Search Engine Optimization and Social Media Marketing Expert at Submitedgeseo, with over 6 years’ experience in the Web Marketing Techniques.