All You Need To Know About Google E-E-A-T
Since 2018, Google E-A-T has been a hot topic among marketers. Ironically, many people are still unaware of what exactly E-A-T is!
The term has recently got all the attention again because of the major changes made by Google. The transformation of E-A-T to E-E-A-T apprehended the importance that the principle holds in determining content quality.
Let’s dig deeper into what E-A-T is all about and why every marketer must know about it.
Understanding E-E-A-T
E-E-A-T is neither an algorithm nor an update by Google but it is a principle that Google follows to determine the quality of content that you publish. E-E-A-T in SEO stands for:
Is E-E-A-T A Ranking Factor?
Not directly!
E-E-A-T is not a direct ranking factor but it is a concept that Google wants creators to follow while publishing content. Following the principle allows creators to produce content that the audience wants to see and can easily trust.
Although Google has no direct way to check the E-E-A-T factor in content, it still uses other external factors like social mentions, authorship history, reviews and high authority backlinks to check the authenticity of the published content.
Is E-E-A-T Essential For SEO?
It depends on your website’s niche.
Following the E-E-A-T principle is important for almost every query the user put on the search engine, but for some more than others. For instance, if you have to search for a dog’s picture on the internet, the query may not need E-E-A-T but if you are looking to find the correct method to open a bank account, the information should follow E-E-A-T guidelines.
This is because information on finance, medicines, or law are life-changing events and if a clueless writer writes on such topics, a lot of misleading information will be created that can lead to life-threatening situations.
Such life-changing content is termed YMYL (Your Money Your Life) content by Google.
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Ways To Improve E-E-A-T SEO?
To improve your E-E-A-T SEO, you do not need to overhaul the existing SEO strategy. You can use the following methods to boost your website’s E-E-A-T.
What people are saying about your business matters a lot but it is not the only thing that increases the authenticity of your website. You can tell your clients to post positive reviews and get some social media mentions from trusted sources to help Google see you as a trustworthy source in your niche.
Building backlinks to your website is an effective SEO strategy to boost your website’s rank on SERPs. By adding backlinks from relevant and trusted websites you can also boost the trustworthiness of your website.?
Adding an author profile or a glimpse of your team builds trust in the mind of your audience. Make sure to add an “About us” page on your website to let people know who you are and what you exactly do.
Adding your contact information may seem like a simple task to you but it holds a huge significance in boosting the authenticity of your website. It makes the search engine believe that you have a real company with real people in it.
One of the most common mistakes that most content creators make is that they think that the content published once will always remain an asset for the brand. What they don’t realize is that a blog or article remains an asset till it is relevant. Therefore, to ensure that you are sending the right information to the right people at the right time, you need to update your content if required.
Winding Up
Although E-E-A-T is not a direct ranking factor, it still plays an important role in deciding if your content is right for your audience or not. In the future, you are more likely to see a wider and clearer implementation of E-E-A-T in content formation and SEO.
So, it is optimal to use the E-E-A-T framework in your SEO approach to get optimal and long-lasting results.