All you need to know about deepfakes

Deepfakes sound like something out of science fiction, but these convincingly doctored image and video files have the power to ruin your business overnight. The problem is that few have any idea how to stop them—except for Sumsub .??

So let's figure out where #deepfakes come from, the risks, and how Sumsub prevents this technology from being used to bypass verification.

Deepfakes aren't new, but they haven't been seen as a real threat until recently. Between December 2018 and October 2019, deepfake videos online had risen by 84%. In Q1 2023, there were 10% more deepfake attacks than in all of 2022.

Deepfakes and Synthetic fraud: Key differences

Deepfakes are images or videos modified? to make it appear as if someone is saying or doing something they did not do. The technology is now used to commit identity fraud and fake identities.

Synthetic fraud is a more general term referring to AI-created content used by fraudsters. The same AI-driven technologies lie at the core of both deepfakes and synthetic fraud. Synthetic fraud uses deepfake technology but to a wider extent. Fake news, the Pope wearing Balenciaga, a carefully crafted fake ID, and more.

The Sumsub's Liveness verification is an advanced detection technology designed for performing the facial biometric check. It takes just a second to recognize the facial features and report whether an applicant is a real person (not a deepfake, an AI generated face image, paper mask, a photo of a screen, a doll or something similar), not a duplicate and the holder of the account and documents.

"Sumsub's Liveness verification technology performs facial biometric checks in one second to confirm the identity of an applicant and prevent duplicates or fraud." - Pavel Goldman-Kalaydin , Head of AI and Machine Learning at Sumsub .

FAQ:

• What are the risks of deepfakes?

Deepfakes can be employed for fraud, blackmail, or social engineering purposes. They have the potential to undermine trust in media and erode the credibility of visual or audio evidence. These risks can be negated with a specialized deepfake detection tool like Sumsub.

• What industries are affected the most?

Any industry working with customers on a remote basis is vulnerable to synthetic fraud and deepfakes. At the moment, the most affected fields are fintech, payments, crypto, and gambling platforms. This is because the vast majority of customers are onboarded online without face-to-face communication.

• What is deepfake in cyber security?

Deepfake refers to the use of artificial intelligence and machine learning to create highly realistic manipulated videos, images, and audio recordings. Deepfakes can be used to deceive individuals or manipulate public opinion by impersonating someone and spreading false information. As a result, deepfake cybersecurity efforts are concentrated on preventing this particular type of fraud from taking place.

• How to protect your business and users:

1. Tighten your business’ identity verification protocols and incorporate deepfakes into incident response training and cyber awareness education.

2. Use strong verification platforms like Sumsub. Our Liveness technology easily detects spoofing attempts while authenticating real users in seconds. It is also used for confirming user actions, detecting duplicate accounts, and much more.

Subscribe to Sumsub and learn more!