All You Need To Know About A Call To Action (CTA)

What is CTA?

A Call-to-Action (CTA) is a marketing term that marketers use to convince their audiences to perform a certain action after consuming the content. It usually uses an imperative verb like “shop now” and “read more”. The CTA buttons can be seen anywhere such as websites, online stores, email, social media platforms, digital ads and so on. With the CTA button, it is likely to increase the chances of converting the audience to become your client as it is a determining factor between a lead and conversion. For example, the CTA button may directly link the audience to subscribe to a newsletter that contains the company’s latest updates.

Why Do You Need CTA in Your Marketing?

Your Audience Need Them

Calls to action are not just needed for marketing purposes, but it is also expected to be seen by the audiences. CTA is a simple directive phrase that tells the audience what to do and where to go next. It is crucial when audiences are interested in engaging with your products after going through the advertisement, they would definitely look for the CTA button such as “Call now!” or “Get Quote” to learn more about it. The audience might feel disappointed if they did not find the button to proceed to the next step. No doubt, omitting CTA will cause you to lose the potential client from the decreasing click-through rate and conversion rate. Hence, strong CTAs will help the marketer to make their audience’s buying experience crystal clear.?

Double The Lead, Conversion Rate, And Sales Revenue

CTA is a bold statement that grabs the audiences’ attention, draws their interest, and motivates them to find out more. It directly helps the marketer to generate more leads and increase the conversion rate. More visitors will be brought into the business through the strategic calls to action as 90% of the audience will realize the existence of CTA when they are looking at the content. Besides, some statistics also show that conversion rate will rise by over 80% when CTA is being utilized in the content. And of course, the sales revenue will increase following the increase in the leads and conversion rate. So, just think of how great it is to engage with the right audience with the right CTAs in a marketing campaign. Otherwise, the potential client will probably leave it without taking any action.?

Improve Your Ranking On Search Engine Result Page

To display a page at the top of the search result, generally marketers will use Google ads search campaigns. However, CTAs can be known as a free method with zero cost to improve your page’s ranking on search engine result pages (SERPs)! That’s because an effective and creative CTA leads to audience conversion and helps you boost your click-through rate. So, the higher your click-through rate is, the higher your ranking in search engine result pages will be.

List of Call-to-Action Phrases

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As we can see, strategic CTAs are the greatest way to boost the conversion rates, generate more leads and increase the sales revenue for ongoing marketing and sales. Compared to certain marketing tactics like customer acquisition activities, it doesn’t require you to invest much time and resources in order to get a good ROI.?

Would you like to learn more about CTA to increase your audience engagement and conversion rates for your business? Contact Trinity42 today. We are a Full-Funnel Digital Solutions enabler, offering our clients' proven services, such as Digital Brand Consultation, Content Strategy, Creative Services, Web Development and Performance Marketing. Get your FREE Digital Audit Report, and our consultants will reach out to you with moving solutions for your business today.