All you need to know about The art of crisis management and how to apply it

One of the lessons we have learned from the global crisis we are going through today resulting from the spread of the Corona epidemic is whether you are the head of a family or an individual working in a job or you are one of the giant companies

You must have an alternative plan in order to get out of difficult situations, Salem and Ghanem

Crisis management, or rather developing an alternative plan and assessing potential risks that exist as part of the art of crisis management, is not a unified rule and steps that apply to all individuals or situations in the same way.

It is not logical or reasonable for one of the small emerging companies to take the same plan as a company with long experience in the field due to the different data, aware of the various negative effects resulting from the absence of a backup plan to face crises and the necessity of forming and having a team for rapid response to emergency situations. Crisis management, what is it, the various strategies and practical applications of other unsuccessful attempts to manage crises

1) What is the art of crisis management?

According to Wikipedia's definition, crisis management is the process or system through which you face an unexpected event that has a disabling and negative impact on the company and those who have an interest in the company's survival. The concept of crisis management and its various strategies gained fame in the eighties and after a series of disasters and huge natural and industrial crises As well as making it one of the most important aspects of managing the public image of the company

2) Types of crises

natural crises

This category usually includes all disasters that have a natural element or originate from one of the factors of nature, such as floods, earthquakes and firestorms. Technology and guiding crises. These crises are those related to human attempts and applications of science and technology.

An example of this type of disaster is the loss or failure of one of the servers carrying the company's information, or a malfunction in the internal Internet of the place, or something more serious than stopping the work of the place.

As for the guiding crises, they are those that occur when individuals protect their individual interests at the expense of the interest of others. Organizational and administrative crises. These crises relate to the problems that occur in the company at the internal level, especially in the organizational and administrative aspects of the company. One of the examples of this type of crisis is a public image crisis. related to the mistreatment of employees, which may lead to the company incurring significant losses.

Other organizational and communication-related crises fall under this type of crisis as well

3) How do you manage crises Now that you know what the art of crisis management is and the most important crises that you may have to face, we move on to what are the basic rules for managing the art of crises and how to apply it in practice and how to act in the event of a real crisis Be honest with your customers from the worst What you can do to solve a crisis facing your company is to create a new crisis, which is very likely to happen once you choose to solve that problem by lying or devious methods, which is like pouring gasoline on the fire and that is why we believe that the best way to deal with your customers and your team And other stakeholders during the crisis period is to be honest with them and share the appropriate amount of information with utmost transparency and talk about the crisis that the company is going through and take responsibility and explain your plan to get out of that crisis Be ready with a plan

There is a famous saying that says that the best type of attack is a good defense, and therefore one of the best steps that you can take is to prepare a future plan that will mitigate the impact of the crisis and its negative effects when it occurs. Preparing this plan will require you to think about several scenarios for the crisis and plan in advance for the possibility of any occurrence Including and discussing that plan with your crisis solution team and the rest of those affected by this decision or plan so that they can assess the risks and guide you in the proposed plan to implement the final agreed plan. One of the new employees or an executive in the place, but the important thing is to learn from these mistakes because you provide without that information that you need and the lessons learned from those mistakes vary and have many sources such as the complaints team, the sales team, evaluate the most frequently asked questions as well as the various social media channels and reactions Your customers and their comments on those platforms

4) Practical cases Now we will move on to practical examples of companies that have previously faced crises, including those who succeeded in overcoming them and others who did not, which you can benefit from

Mattel's crisis

The crisis of Mattel and Pepsi and its crisis management are among the best examples of crisis management in contemporary times.

The crisis that we are referring to is the crisis of China’s exports in 2007. Despite the severity of the crisis that Mattel was facing, it addressed the public with its side of the story and the current crisis and spoke with many news channels and sent many mails to various parties and followed the approach of complete transparency

The Phobal Corporation Crisis

Phobal's conduct in its crisis in 2006 is an example of how a crisis was not managed and the methods and means of communication within, outside and inside the company failed.

These were the most important points regarding crisis management.

We hope this article will be useful to you and help you discover more about crisis management

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