All This Week: What You Will Learn (and more) at this Business Summit Experience

(Yes is easy and people will refer you more, with this valuable content (below too)... and opportunity for live business connections every night of the summit. )

I'm delighted to be speaking as part of this gathering.! And I want you to remember...

First, you are already an influencer. You're an expert. Remember that. Write that on the bathroom mirror.?

Next, remember that influence is simple. The greatest influencers have three things in common: their voice, what they know about their audience, and what they offer (that nobody else can).?

• So become a person worth reading/listening to by speaking the language of the people you serve. Prove to your listeners, readers, and viewers that you are worth their investment of time and attention. And then their investment in your product or service.
• Again, become a person worth reading/listening to by positioning yourself as a unique expert, authority, or thought leader with your message and business.
• Leverage the idea or concept of what you’re creating (book or podcast) before it’s published or broadcast?by having conversations with your potential clients and strategic partners.

(Live business connections every night of the summit. Register here.)

And remember, your podcast being done means 80% of your book is done. And vice versa.

Thanks to your podcast or book, there are lots of powerful, valuable ways that people can (and will) say yes to you, and keep saying yes to you, like:

1. Choosing to visit your website, subscribe to your list, and open your emails
2. Clicking on your call-to-action, joining your webinar, and investing in your coaching, training, or product
3. Connecting with you on LinkedIn or contacting you for an interview
4. Hiring you for a leadership position or consultancy
5. Inviting you to speak or train (onstage or online)
6. Offering you a partnership or an appointment
7. Investing in your services or event
8. Doing your marketing for you by telling their colleagues, clients, and community all about you
9. Signing up for your mastermind or leadership program
10. Actually doing the work that will help them achieve the transformation they’re looking for!

No matter who you are and what you do, these yeses are important because they will help move your business forward smartly and effectively.?

Now, imagine how many lives you can impact with your ideas, message, vision, product, or service.

(And smile.)

(Live business connections every night of the summit. Register here.)

REFLECTION: 7 Triggers That Inspire People To Remember and Refer You

If you’ve got something that will impact my business or life and help change the world, then make sure I understand it.

Let’s say we’ve just met at a party, and I asked, So, what do you do??

What will you say?

Why will I want to spend some more time with you?

Why will I want to work, partner, or collaborate with you or refer you to someone I know??

Is there a partnership opportunity?

Whatever it is, make sure what you say is concise, compelling, and conversational—for you and me.

Here are seven thought triggers for what you offer. (I invite you to take your time and reflect on and take notes for each.)

1. Why are you doing what you do?
2. What have your audience, clients, customers, and colleagues shared about you and the results and outcomes you deliver (words, phrases, descriptions, results, outcomes, experience, benefits, etc.)?
3. Who do you serve? What do they want, and how/why do they want it?
4. What words will inspire them to choose what’s good for them, for you, and for the planet?
5. What three words or phrases define you and how you work? Think simple, catchy, and memorable.
6. How would you explain it to a savvy fifteen-year-old?
7. Is there a story that captures the essence of why you do what you do?

Make sure people understand who you are, what you do, and why you do it. This is the cornerstone of service and how we can do more good for more people.

A great opportunity to make this happen is this no-cost, on-demand summit (plus live business connections) , hosted by the IBGR Network. Live business connections every night of the summit. Register here.

Speakers:

William Lees Donna Kunde William Eastman Jeremy Gray Wayne Carroll Michael Whitehouse Kevin Beers Lisa Askwith Vinh Ho Sarita Johan Jason "Wally" Waldron, CEPA James Bryant, Ph.D., P.E. Heidi Thompson Sunil R. Harrypersad Sales Leadership, Talent Optimization, Strategy. Brooke Lera Simon Matthews, MBA Joe Menninger Dustin Cucinotta Carl J de Wet Caio Fernandes Don Maningly Joe Welscuz