All US Homes Could Cut Costs by Switching to an EV

Using EVs Could Help Americans Cut Costs

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A new report has revealed that almost all US households could lower their energy costs by switching to an EV. Researchers from the University of Michigan conducted the investigation.

Here are some of the key findings outlined in the report:

• Homes That Could Save: More than 90 percent of US households that currently own an ICE vehicle could reduce their energy bills by switching to an electric car.
• Potential Savings: The researchers found that some households could save as much as $600 per year by making the switch.?
• Factors Limiting Savings: The factors contributing to low savings for some households include cold temperatures and fossil fuel-based energy grids.

The researchers’ findings appear to align with the government’s internal data. Earlier this month, Energy Secretary Jennifer Granholm said car owners save an average of $35 when they charge an EV instead of filling up a traditional gas tank.

Want to make sure you’re always up to date on the latest EV news? Hit that subscribe button at the top! Our experienced team will make sure you never miss a thing!

Top 10 Best-Selling Used Vehicles of 2022

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In our last newsletter, we revealed that GM sold more new cars in the US in 2022 than any other automaker. But what were the best-selling used vehicles last year?

According to an iSeeCars.com survey, the top 10 best-selling pre-owned cars were:

1. Ford F-150: 3.3 percent of total used car sales
2. Chevrolet Silverado 1500: 2.8 percent of total used car sales
3. Ram 1500: 2.3 percent of total used car sales
4. Chevrolet Equinox: 2.2 percent of total used car sales
5. Honda Civic: 1.8 percent of total used car sales
6. Toyota Camry: 1.7 percent of total used car sales
7. Toyota RAV4: 1.7 percent of total used car sales
8. Nissan Rogue: 1.7 percent of total used car sales
9. Ford Escape: 1.5 percent of total used car sales
10. Jeep Grand Cherokee: 1.5 percent of total used car sales

Which used cars sold best at your dealership last year? Share your experiences in the comments below!?

US Monthly Auto Payments Hit Record High

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New data from Edmunds shows the number of US drivers who have an auto loan with a monthly payment of more than $1,000 has hit a record high.?

Approximately 15.7 percent of consumers who financed a new car in Q4 of 2022 committed to payment of over $1,000. In Q4 of 2021, this figure was just 10.5 percent.

The primary causes for the upsurge in $1,000+ car payments are:

• High Prices: Though prices for new and used cars have cooled a little in recent months, they remain fairly high - forcing buyers to borrow more money than they did in the past.
• High-Interest Rates: The average APR on new financed vehicles in Q4 of 2022 was 6.5 percent. In Q4 of 2021, the average interest rate was 4.1 percent.
• Negative Equity: About 17.4 percent of buyers rolled negative equity into their car loan in Q4 of 2022. In Q4 of 2021, this figure sat at 14.9 percent.

Do you want to make it easy for your dealership’s customers to build a deal that works for them? Then you need FastLane Leads! Contact us today to learn more about this innovative tool!?

How to Take Your Dealership's PPC Campaign to the Next Level

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PPC campaigns are a great way to generate leads and drive sales for your auto dealership - but it can be easy to make a mistake that causes you to burn through your budget with little return.

If you want to ensure your next campaign is a success, avoid making these three mistakes:

• Failing to Set Goals: If you create a PPC campaign without a specific goal in mind, you are likely to waste most of your budget. So, before you launch, take some time to sit with your team and figure out what you want to achieve.?
• Not Creating Custom Landing Pages: Sending users directly to your company’s home page will result in a high bounce rate and very few sales. If you want to convert shoppers into buyers, you need a custom landing page.
• Failing to Monitor the Campaign: Many advertisers think their work is done as soon as they launch their PPC campaign. However, if you want to maximize your results, you will need to monitor its performance regularly and make changes as necessary.?

The fusionZONE team has been helping clients manage their PPC campaigns for years. If you’d like to have us do the same for you… contact us today!

Digital Marketing Tips for Sales Events

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As the first month of 2023 draws to a close, it’s time to sit down and plan your dealership’s sales events for the rest of the year.?

Of course, if you want them to run smoothly, you will need to market them online. Here are three tips that are sure to maximize your results:

• Generate Buzz on Social Media: Posting images and videos to social media platforms like Facebook and Instagram is an excellent way to generate initial buzz for your event.
• Promote the Event with a PPC Campaign: Make sure your landing page contains key information like the date, the location, and the answers to some FAQs.
• Discuss Your Deals in a Blog: People will want to know what deals they will be able to find at your event. Write a short blog to give them the info they need.?

Want to learn more about the art of marketing a sales event? Check out this fusionZONE blog! It is packed full of advice you can use to build hype and generate leads!?

Report: People Are Spending More Time on Social Media

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A new report from data.ai shows that people are spending more and more time on social media. Its findings could impact the way companies like yours allocate their marketing dollars.

Let’s take a look at some of the highlights from the report:

• Time on Social Apps: The amount of time users spent on social media apps rose by 17 percent between 2021 and 2022.?
• Most Popular Social Apps: The most frequently downloaded social apps in 2022 were TikTok, Instagram, WhatsApp, and Facebook.
• Fastest Growing Social App: BeReal experienced major growth last year. According to the data.ai report, “No social app has added more new users in the US in any of the past five years than BeReal’s 5.3 million in August 2022.”

At fusionZONE, we often have clients ask us if they should use memes to connect with users on social media platforms like Facebook and Instagram. Our answer? Yes!?

Check out this blog to learn why we recommend using memes in your marketing.

fusionZONE Upcoming Events

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2023 NADA Show | January 26th - 29th, 2023 | Dallas, Texas

It's time for the fusionZONE team to put on our cowboy hats and boots because we're heading to Dallas, Texas for the largest automotive event of the year, 2023 NADA!?We're excited to attend and we'd love to connect with you. If you're attending, please let us know so we can coordinate a time to meet up. See you there partner!

Mastermind Webinar Series?| TBD February?2023?| 2:00 pm EST

A huge thank you to everyone who attended our latest?Mastermind Webinar Series - A Deep Dive Into SEO.?It was wonderful seeing everyone and we hope to see you again soon! To stay up to date on our latest events, be sure to?subscribe to our calendar.?

Thanks for reading and we'll see you next time,

the fusionZONE team