All Top 5 Chinese Brands have lost Sales-volume in Germany (2024)
Stefan Bratzel, Prof. Dr.
+ Founder + Director CAM + Keynote Speaker + Expert for Automotive Management & Future Mobility
The German automotive market continues to pose challenges for Chinese brands, as the sales figures for 2024 reveal significant declines across the board. According to our latest findings, the total registrations of the Top 5 Chinese car brands (excluding Volvo) have fallen by 24.06% compared to 2023, reaching a total of 43,835 units. This decline is exacerbated by the broader market trend, where electric vehicle (EV) sales in Germany have dropped by 27.4% year-on-year.
?? Brand Performance: MG Leads, BEV-Only Manufacturers Struggle
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?? BEV-Only Brands Hit Harder Than Multi-Powertrain Manufacturers
The data illustrates a stark trend: brands with exclusively electric portfolios, such as Smart and Polestar, suffered steeper declines than manufacturers offering a mix of powertrain technologies, like MG and GWM. This suggests that a diversified approach to propulsion systems provides greater resilience in a volatile market.
?? Market Outlook
While Chinese brands have made significant strides in establishing their foothold in Germany, 2024 has highlighted the need for a more adaptable strategy. The introduction of stricter CO2 targets in 2025 will increase the pressure on all automakers to sell BEVs, potentially leading to further price reductions. Combined with punitive tariffs on Chinese vehicles, this could further impact the performance of Chinese manufacturers and even result in additional losses in sales volume. A combination of expanding infrastructure, competitive pricing, and tailored products for local preferences will be crucial in driving growth and navigating these growing market pressures.
What are your thoughts on the future trajectory of Chinese brands in Europe? ?? Let’s discuss in the comments below!
Best regards, Stefan Bratzel Director, Center of Automotive Management
For more information about us, visit our website: https://auto-institut.de/
Project ev-motion.com
1 个月I never get tired of saying that the "tech savvy/early adopters" BEV market is saturated, and it is time to open the doors to the untapped global market (~90%) Those who don't have anywhere to install overnight chargers where they live as well as can't afford the high prices either. Solution? Yes, vehicles with swappable battery modules and a network of stations to do the job. Then what would happen? 1) The price of the vehicle would be reduced by about 20-30% and the battery module leased apart, like Nio's BaaS (Battery as a Service). 2) Range anxiety disappears. 3) Waste of time for recharging. 4) Fears of battery degradation, too. 5) Possibility of upgrading battery module anytime. 6) Guarantee of better resale value unattached to battery degradation. Ask Hertz. 7) The utilities eventually will jump in the bandwagon to use the swapping stations' network to store energy in the idle modules, as well as balance the grid in strategic locations. 8) Better situation to keep the batteries healthy, as they could avoid using super charging, and easily available for recycling unattached to the vehicles. 9) Petrol stations will also join, as it is happening in China where CATL is planning to install on 1/3 of all stations w/10 automakers.
Retired Automotive Interiors Engineer / Manager
1 个月The expected impact of new plants of Chinese OEMs being built in Europe is missing in the equation…while existing European OEMs are ?adapting to the transformation“ by reducing capacity (closing shifts/ Assembly lines/ plants)….. This misbalance is difficult to understand…
Ja das zeigt das versagen der Politik in Deutschland. Die akzeptabel der BEV nimmt ab mangels Infrastruktur und dem immer wieder aufkommenden Kommentar über efuel als Retter. Keiner erw?hnt dabei das der Liter efuel kommerziell hergestellt vermutlich bei 5eur liegen würde.
CEO @ Berlin Institute | MBA, Ph.D, Business Development / Site Selection USA & Europe / Supply Chain Management
1 个月Interesting. ??