All Things Measurement

Measurement is forever a hot topic among Communications and PR leaders.

While methodology and tools have changed over time, the push for BETTER measurement is something that's been consistent throughout my 25-year career.

Finding the right things to measure, the right tools to make it more accurate and simpler, what to do with the measurement that you gather ... we talk about it all in the latest episode of the Communications Business Advisor? podcast.

First, let's address the problems that are getting in the way of feeling good about measurement. People in this field are sometimes:

• overwhelmed with too much to measure and don't know where to start.
• paralyzed because they believe their measurement isn't bulletproof and they'll be put in an uncomfortable position because of it.
• demotivated because they don't think anyone will care about what they're measuring, won't give it time-of-day, or won't believe in it.
• not laddering their communications metrics up to business goals and it shows in the value/benefit of their measurement.
• struggling with the time it takes to do effective measurement.
• relying on a tool that will do it all for them.
• using measurement to justify existence instead of improving work and/or using it to justify growth in team and budget.

Ouch. Was that too tough of an assessment?

Look, I get it. This is all relevant stuff that we struggle with in this field. But the truth is, we get nowhere in elevating this field and the people in it if we don't have strong measurement. So, we HAVE to get better and better at this.

In this episode with special guest, Natalie Papaj, Vice President of Communications at Wells Fargo, we answer listeners' questions about measurement and address all of these very relevant challenges.

There's a ton to say, so it's a bit longer than one of our typical episodes, but to be fair, there's a ton to cover on this topic! Listen in and let us know what you think.

Episode Seven: All things Measurement

“If you’re not measuring, you don’t know if you’re successful.” --Natalie Papaj

Host, Tara McDonagh talks with guest Natalie Papaj, VP of Communications at Wells Fargo to answer listener questions about measurement in Communications - internal and external.?

In this episode of the Communications Business Advisor? Podcast, Tara and Natalie address questions on:

• Aligning your metrics with business objectives
• The many uses for measurement?
• Balancing time/bandwidth with measurement and analysis
• Creating a culture of measurement
• What Natalie uses for measurement in her role at Wells Fargo (and why)

Links & Resources:?

Natalie Papaj on LinkedIn –– www.dhirubhai.net/in/nataliepapaj/

If the topic of today’s episode of the Communications Business Advisor? Podcast resonated with you, please take a moment to share this episode with someone, drop a rating, or leave a review. We can ignite a movement when we share the message.

Visit taramcdonagh.com to learn more about how to work with Tara. Or follow her content on LinkedIn at: Tara McDonagh where she posts five days a week on comms.-focused topics.??

The Communications Business Advisor? Podcast is brought to you by Raise the Tide?, the unique coaching, community and professional development program that elevates corporate women communications leaders and emerging leaders in the communications field.?

Listen to episode 7: All things Measurement

Apple: Communications Business Advisor? on Apple Podcasts

Spotify: Communications Business Advisor?

Amazon: Communications Business Advisor?

Ready to binge more content?

Monthly Communications Business Advisor? Newsletter - monthly emailed newsletter with "That's what she (and he) said" insights from other leaders in the field.

Tara's LinkedIn - sometimes provocative, sometimes inspiring, often interesting Comms.-focused messages five days a week. People tell me it's illuminating and inspiring (and by people ... I don't mean my Mom). Ring the bell in the top right to be alerted to new posts.

Raise the Tide? LinkedIn - content for women in the field, connected to the program designed for women leaders and emerging leaders in the Communications field working in a corporate environment. The program is part community, part coaching, part professional development, and part mentoring, with massive impact. Elevating our field and the women in it.

Taramcdonagh.com - for insight on my approach, services, background, how to work with me, and more.

Tara McDonagh is a Communications as Business Advisor? activist, advisor to Fortune 500 communications leaders and their teams, and Founder of Raise the Tide? for women in Comms. She helps Comms. teams elevate their reputations as critical advisors while elevating our profession and the people in it. Visit: www.taramcdonagh.com