All Things Experience: Edition 17
Welcome back to All Things Experience, the bi-weekly newsletter that keeps you updated on the most recent happenings in the world of experience.?
In this edition, we cover personalization in customer experience, the impact AI is having on every industry, and how digital transformation leads to better CX.?
As a Halloween treat, we’re giving you a discount code to help you save when registering for Experience ‘24. Happy Halloween!?
Now let’s get into it.
Worth the Read | How Personalized Customer Experiences Drive Business Growth
For companies across industries, personalization is no longer a nice-to-have. Personalized customer experiences are a must for being seen as a brand of choice and driving repeat purchases and engagement.?
Mary Weinheimer Kearl explores the key elements of a successful personalization strategy, which include:?
Head over to the blog to learn more about personalized customer experiences and tips for implementing a successful personalization strategy in your business.?
Worth the Read | Transforming Customer and Employee Experiences Across Industries With AI
Dr. Luke Soon describes how AI is reshaping customer and employee experiences across various sectors and industries.?
Soon says it best, “AI in customer experience is no longer an option but a necessity for businesses looking to excel — or get left behind in the dust of obsolescence.” Read his article for a deeper understanding of the impact AI is having across industries.?
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Worth the Read | Winning Now And Winning Later With Customer Experience
Blake Morgan sat down with David Cote, former CEO of Honeywell and current CEO of Vertiv, to discuss his book Winning Now, Winning Later.?
Cote's approach emphasizes the need for businesses to balance short-term gains with long-term stability. He stresses the importance of direct customer engagement, urging leaders to bypass layers of reporting and connect directly with customers to understand their needs and frustrations.?
Cote's practical strategy includes identifying customer values, creating measurable metrics, continuous auditing, process improvement, and gathering ongoing customer feedback. His hands-on leadership style challenges assumptions, ensuring a focus on results over short-termism. Read more about his perspective in Morgan’s Forbes article.?
Announcement | Medallia Announces Simonetta Turek as New Chief Product Officer
Welcome to Medallia, Simonetta Turek !
“By adding an experienced, talented leader like Simonetta as our new Chief Product Officer, we add a proven innovator to an already accomplished product team. Her passion for customer success, AI, machine learning, and driving results at scale will be invaluable as we accelerate and expand what we bring to our customers,” said Joe Tyrrell, CEO at Medallia.
Turek brings decades of leadership with a focus on innovation and customer experience globally. She will lead product management and design at Medallia as a member of the executive leadership team. Learn more about Simonetta here.?
Quick Hits | Notable News & Notes
Before you go, here are a few more things you might find interesting:
Thanks for reading, and we’ll see you in a couple of weeks!
- Madeline Buyers , Content Marketing & Social Media Senior Specialist at Medallia