Not All Success is Pretty | Get Ready for a PRM That Doesn't Suck!

Welcome back to another Friday recap!

We're ready to disrupt the channel... I'm serious this time!

As any good entrepreneur does, I took a long, hard look at the industry in which we operate—the global IT channel—to figure out what needs to be disrupted. It was a long, arduous, and painful process. I spoke with dozens of MSPs and technology vendors to see what constant source of friction needs to be eliminated from our marketplace... and then it hit me! PRMs.

The partner relationship management (PRM) marketplace, in my experience, has been a major source of friction for a long time. PRMs are ridiculously expensive, tragically complex, woefully underutilized, and generally create chaos between technology vendors and channel partners.

I would argue that PRMs have historically been one of the worst investments that vendors have made over the past two decades. Don't get me wrong—they can work okay for the titans of technology like the Oracles, Symantecs, and NetApps of the world—but for the other 99% of the global IT channel, not so much.

All this is to say, we're showcasing our new Channel Command PRM next week! (Register for free here!) Get ready for a PRM that doesn't suck!

Stay tuned for more Friday recaps and updates!

Now, on to our regularly scheduled programming: a visit back to the time I got to sit down with Omry Farajun, owner of data protection company Storage Guardian!

Learnings from This Talk: 

• How true innovation is sparked by risks and failures 
• Not all success is pretty, and that’s okay 
• Why growing too big, too quickly can be a bad thing 
• How even a rocky product launch can turn out to have its benefits 

And don’t miss my next CEO interview on Tuesday at 1 PM EST. ?? Add it to your calendar here! 

And, if you’re a channel CEO, let me know if you want to be interviewed next! 

Let’s do this. 

Kevin 

P.S. A lot of awesome stuff is happening over at Channel Program! Check out our upcoming events here or learn more about how we can help you grow in the channel by contacting our Sales team here. 

And don’t forget to check out my LinkedIn feed to add my upcoming Channel CEO livestreams to your calendar!