An all-star announcement, live showcase, and data transformation 101

An all-star announcement, live showcase, and data transformation 101

The GrowthLoop Scoop?

The latest news from GrowthLoop


Mookie Betts joins GrowthLoop Board of Directors

We're thrilled to share a game-changing moment for GrowthLoop. Mookie Betts has joined our Board of Directors!

“Mookie's passion for excellence extends beyond the ballpark, and we're honored to welcome such a powerhouse to our team. His expertise and dedication to excellence align perfectly with our mission.” — David Joosten , Co-CEO, GrowthLoop

Mookie has enthusiastically embraced marketing technology’s potential to help keep live sports vibrant for generations to come, and his expertise will be pivotal in shaping the future of GrowthLoop.


Join us on LinkedIn Live this week!

Creating an audience for a marketing campaign shouldn't take days or weeks. And it shouldn't be a burden for the data or marketing teams, either.

Join Director of Customer Experience Katharine Toll on August 7 for a live conversation and demo on removing bottlenecks from the audience-building process.

Katharine will discuss the audience platform landscape today and the options available for data-driven organizations. Then, she'll dive into a live demo of the GrowthLoop no-code audience builder.

You'll learn how to create audiences in minutes using customer data directly from your cloud data warehouse and how to deploy those audiences to one of 100+ marketing destinations.

Don't miss out on this opportunity to learn how to remove bottlenecks and streamline audience building while improving campaign ROI!

RSVP now!


Announcing: GrowthLoop Live!

Connecting with colleagues, partners, and thought leaders is one of the best parts of a conference or trade show. We can't get enough of it.

That's why we've decided to launch our own event: GrowthLoop Live.

On October 1, we're breaking down the silos in data and marketing and bringing industry leaders together to talk about how to drive change and unify teams through unlocking the full potential of customer data.

Leading the change isn't easy, especially when it comes to unifying your organization's data strategy. That's why our speakers will discuss real-world data challenges they've faced, and the practical solutions they took to unify their first-party data and ignite organizational transformation.

Join us for this groundbreaking virtual event in t-minus 61 days! Secure your spot now: https://hubs.li/Q02JDCVM0


Keys to Growth

Best practices and commentary for the martech industry


Improve your upsell and cross-sell campaigns

We’re excited to share a new video series featuring insights from our team members on various marketing strategies and customer journey best practices.

First up, let’s talk about upsell and cross-sell campaigns: Are you avoiding these common pitfalls with your upsell and cross-sell campaigns? ?? Solutions Architect Ariel Aguilar Gonzalez shares his advice ??


Why choose a composable CDP?

Co-CEO Chris Sell dives into the powerful benefits of composable CDPs in his latest MartechView article:

?? Save time: No more waiting! Self-serve interfaces let you create and manage campaigns instantly.

?? Stay flexible: Combine your favorite marketing platforms without being locked into one vendor.

?? Boost campaign speed: Work with a single, updated view of customer data for faster, more responsive marketing.

?? Cut costs: Reduce redundant data storage and dependency on marketing software vendors.

Plus, see how our latest partnership with Snowflake is unlocking more benefits for marketers.

Read More


A Blueprint for data transformation

Co-CEO David Joosten shares how to successfully navigate the complex journey of data transformation, providing a comprehensive guide to help businesses unlock the full potential of their data, emphasizing the importance of a strategic approach to data management.

  • Understand the Current Landscape: Assess where your organization stands in terms of data maturity and identify gaps.
  • Define Clear Objectives: Establish what you aim to achieve with your data transformation efforts.
  • Invest in the Right Tools: Choose the technologies that will support your data strategy, like GrowthLoop’s Composable CDP.
  • Build a Data-Driven Culture: Encourage a mindset that values data at all levels of the organization.
  • Measure and Iterate: Continuously evaluate the impact of your data initiatives and make necessary adjustments.

Read the full blog for detailed strategies and actionable tips.


How does your #ROAS look lately?

Dive into this comprehensive guide to get everything you need to know about improving your return on ad spend (aka ROAS) and how your results compare to industry benchmarks.

Check it out in the GrowthLoop University ??Read More


The Social Loop

Highlights from our LinkedIn network and conversations

Rebecca Corliss , VP of Marketing: "Trends come and go. But one thing that's here to stay? The importance of the data cloud. ??"

Tameem Iftikhar , CTO: "We have the technology to overcome siloed data, and it’s beyond time that we use it to solve these common, but fixable, challenges."


GrowthLoop IRL (in real life)

Catch up on the latest in-person events and trade shows

Post-strategy putt putt

Our customer team recently showed off their mini golf skills after an offsite in Denver. ?

Post-strategy sessions, they headed to Puttshack for some friendly competition and team bonding. It was a fantastic way to connect and strategize while having fun.

A big congratulations to Alexander Severt for winning the first-place trophy! ??

Post-strategy putt putt at Puttshack in Denver


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