All About Sports - October 2024
Welcome to the October edition of All About Sports, where we delve into the latest activities at Infront. This month, our focus shifts towards the running landscape and sustainability’s growing role in sport, as we expand our partnerships and forge new paths in health, fitness and environmental stewardship.
In the news
Sydney Marathon to be an Abbott World Marathon Major starting in 2025...
The TCS Sydney Marathon presented by ASICS has been officially designated as the seventh Abbott World Marathon Majors , joining the ranks of Boston, New York, Chicago, London, Berlin and Tokyo. Infront has played a pivotal role in this achievement, providing strategic guidance and leveraging our global networks to elevate the event to this prestigious status. This milestone not only enhances Sydney's standing in the global marathon community but also reflects the collaborative efforts of all involved.
...as work begins with Shanghai Marathon through strategic partnership
Meanwhile, Infront has entered a long-term partnership with the Shanghai Marathon, China’s latest candidate for the Abbott World Marathon Majors , solidifying our support throughout the rigorous evaluation process. By providing 360° consultancy on marketing, sponsorship, media, and event production, Infront aims to help Shanghai meet AbbottWMM’s elite criteria and position itself among the global marathon elite. This is a landmark opportunity for China, one of the world’s fastest-growing running markets, and a testament to Infront’s expanding impact on the running community.
World Rugby and HBS extend partnership through 2029 for Rugby World Cup broadcast
World Rugby has confirmed the continuation of its successful partnership with HBS as host broadcaster for the Men’s and Women’s Rugby World Cups through to 2029. With a focus on growing rugby’s audience, HBS will enhance coverage of upcoming tournaments in England, Australia and beyond. In line with World Rugby’s multi-platform strategy, the 2023 Rugby World Cup saw record viewership, with a 33% increase over 2019. The new deal will incorporate sustainability principles, using technology to reduce carbon emissions, aligning with World Rugby’s climate goals and commitment to impactful, innovative broadcast coverage.
The good news continued to roll for HBS and rugby after it also announced it joined forces with Gallagher Premiership champions Northampton Saints to enhance digital content for women’s rugby.
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The Broader View: Sustainability - Sport’s commitment to a greener future
Environmental sustainability is no longer optional for the sports industry ; it’s essential for securing sport’s future. With escalating climate impacts on major events and venues the need for action is clear.
Moreover, the sustainability conversation is quickly evolving beyond environmental concerns to include ethical and inclusive growth. Purpose-driven sponsorships prove that sports organisations can use their platforms to champion climate action and social impact alike. By weaving sustainability into the fabric of the industry, sport not only safeguards its future but also fosters a more resilient, inclusive world .
Join us for a discussion with key stakeholders in outdoor winter sports
As winter approaches, excitement builds towards another winter sports season - but for how much longer? Outdoor winter sports events are impacted by climate change, but at the same time offering a powerful platform to influence wider sustainable practices and behaviours. Join us on 28 November for an engaging discussion that explores the powerful intersection of sports and environmental responsibility hosted by the Swiss sustainability network GreenBuzz :
Join the team
? Check out all our open positions here .
Enjoy November!