All About Sports - July 2024

All About Sports - July 2024

Welcome to the newest edition of All About Sports, a regular deep dive into the latest news and initiatives from the sports industry.

Its the summer that keeps giving as far as sport is concerned, with the Paris 2024 Olympic Games now well underway across the French capital and beyond. We're delighted to be a small part of what is turning into a memorable Games.

Let's dive into the latest updates and see how we're making waves across the globe.

In the news

Infront secures record coverage for Paris 2024 Olympic Games in sub-Saharan Africa

The Paris 2024 Olympic Games is now in full swing, and Infront is part of the show, bringing the event to millions of people across sub-Saharan Africa. Record coverage has been secured across 44 countries whilst a dedicated feed in English, French, and Portuguese will highlight African athletes' performances, with comprehensive coverage from our Milan facilities.

Men’s and Women’s EHF EURO to enjoy free-to-air broadcast in Germany through SportA agreement

Infront secured a deal for EHF EURO matches to feature on ARD and ZDF from 2026 to 2030. This includes six national team competitions, promoting both men's and women's handball to a broad German audience.

Infront strike key broadcast agreements for Wanda Diamond League from 2025

Infront has signed significant long-term broadcast agreements for the Wanda Diamond League starting in 2025. These include free-to-air deals in Latvia, Switzerland, and Germany, ensuring broad coverage post-Paris 2024 Olympics. Prolonged agreements with Arena, Polsat, SportTV, Ziggo, Pragosport, MTVA, and MatchTV extend the series' reach across Europe and Russia.

The broader view

At Infront, we believe that integrating Environmental, Social and Governance (ESG) principles into our operations is essential for creating a positive impact on the world.

This dedication is exemplified in our recently released 2023 Sustainability Report. This comprehensive document highlights our strides in promoting environmental responsibility, social impact, and strong governance.

One of the standout achievements this year is a more sustainable event production at major events like the FIFA Women’s World Cup and the Rugby World Cup. Through increased remote production, repurposing of existing infrastructure and alternative energy sources, our host broadcaster HBS demonstrates a clear commitment to green initiatives.

We’ve also seen a tremendous success of our Active Lifestyle events, through which we convey the joy of movement and promote public health. Through dedicated programs, our UK-based events agency, Threshold Sports aims at making outdoor sports more accessible, particularly for females and underrepresented communities, underlining our mission to promote health and inclusivity across all our initiatives.

Moreover, our adoption of a revised Code of Conduct and re-certification in ISO standards showcases our unwavering commitment to integrity and compliance.

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à bient?t!????

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