All About Sports - August 2024

Welcome to the August edition of All About Sports, a regular deep dive into our latest news and initiatives.

The Paris 2024 Olympic Games may now be behind us, but the sporting party continues in the French capital as the Paralympics is now in full swing. Bringing the action to fans across the world is just one of several topics keeping us busy whilst the rest of the world is taking a break and we're excited for another two weeks of sport.

In the news

Infront and IPC partnership drives unprecedented international exposure for Paris 2024 Paralympic Games

Infront is proud to partner with the International Paralympic Committee (IPC) to deliver record-breaking coverage of the Paris 2024 Paralympic Games across Europe. Combining free-to-air, commercial, PayTV platforms, and innovative digital strategies, Infront ensures unprecedented access to the Games for diverse audiences. With leading broadcasters such as ARD/ZDF, RAI, and NOS on board, all 22 sports will enjoy multi-feed distribution and several thousand hours of live coverage across 46 markets. The Paralympic movement will reach more people than ever, with engaging content also available via Twitch, YouTube, and tailored social media strategies.

Seattle Seahawks appoint Infront as exclusive sales partner in DACH

Infront has teamed up with the Seattle Seahawks to elevate the NFL team’s presence in Germany, Austria, and Switzerland. This exclusive partnership marks a major milestone for Infront, as American Football enters the portfolio for the first time. The Seahawks, one of the most popular NFL teams in Germany, are set to expand their fan engagement and commercial opportunities across the DACH region, building on their involvement in the NFL’s Global Markets Program. This collaboration is expected to unlock new opportunities for the Seahawks and deepen fan engagement in the region.

Infront expands basketball portfolio through Virtus Segafredo Bologna partnership

Infront has signed a multi-year agreement with Virtus Segafredo Bologna, taking on an exclusive marketing role for the club. The partnership will cover three seasons, during which Infront will develop commercial and marketing rights for both domestic and international competitions. This collaboration strengthens Infront’s basketball portfolio and highlights its commitment to fostering growth in the sport. Virtus Segafredo Bologna, a prestigious club in Italian basketball, will benefit from Infront’s expertise as they aim to enhance their visibility and engagement on both a national and international scale.

The broader view

Behind every major sports broadcast lies an intricate web of planning, coordination, and technical expertise. This was evident in Infront's recent production efforts during the Paris 2024 Olympic Games, where our team delivered a dedicated sub-Saharan African feed over the course of two weeks. From senior producers to commentators, the collaboration between multiple departments exemplified the immense work that goes into broadcasting multi-sport events on a global scale.

Our senior producers were tasked with managing over 150 hours of live content, ensuring that both high-profile and lesser-known athletes received their moment in the spotlight. Meanwhile, the technical team faced the challenge of setting up infrastructure capable of handling multiple feeds across several languages – all without a hitch. Commentators, with their personal journeys and deep connections to the sports they covered, brought each event to life, sharing not only their expertise but also their passion with millions of viewers.

At Infront, we pride ourselves on the human element behind every broadcast. Each member of the team plays a vital role in ensuring that the greatest moments in sport reach audiences around the world, giving athletes the chance to shine on the global stage. By combining technical precision with storytelling, we ensure that every triumph is captured and every story is told.

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? Check out all our open positions here.

Until next time sports fans!