All About Sports – April 2024
Welcome to the first edition of All About Sports, where we dive into the latest news and initiatives from both Infront and the sports industry as a whole from the last few weeks.
In the news
Acea Run Rome The Marathon celebrates unprecedented success
Acea Run Rome The Marathon marked a historic moment in Italian sports, attracting a record 40,000 participants with 55% international athletes from 129 countries, showcasing exceptional organisational excellence.
How the event is embracing sustainability
Whilst participants were setting personal bests on the course at the Acea Run Rome The Marathon, off it organisers are paving the way in sustainability among global marathons, integrating principles of the circular economy and striving for a reduced carbon footprint.
Behind the Scenes: The Innovation Powering Acea Run Rome The Marathon 2024
Infront Productions showcased technical prowess and creativity to bring the Acea Run Rome The Marathon 2024 to life, proving that behind every memorable event is a seamless blend of innovation, teamwork, and storytelling.
Engines 365 takes off – Unified software as a service solution for sports organisations launched
Engines 365, a suite of digital products designed by Infront Lab to enhance fan experiences and digital monetisation for sports organisations through automated software solutions, was unveiled on 25 March.
What are the tangible tech solutions that can help rightsholders?
The launch of Engines 365 sparked a closer look at how automation and technology can streamline operations and enhance engagement in the sports industry. One approach can be to empower broadcasters and organisations to directly engage with fans by owning and controlling their video content. From there, stakeholders can unlock the full potential of fan engagement through powerful, data-driven interactions that personalise the fan experience. Reducing the barriers between data and – as a result – fans can improve a rightsholder’s audience knowledge, something that can be leveraged commercially.
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Meteoric impact of Hyrox recognised by Fast Company
HYROX, the leading fitness racing company owned by Infront, has been recognised by Fast Company as one of the World’s Most Innovative Companies of 2024 for transforming regular gym-goers into global competitors.
The broader view
1. FC K?ln women’s team pushing the game further in Germany
1. FC K?ln’s women’s match at RheinEnergieSTADION against Werder Bremen drew more than 30,000 fans and secured significant commercial success, with high six-figure earnings from hospitality and advertising. Here’s more if you’re interested in learning more about how women’s sport offers ROI for brands.
World Health Day – My Health, My Right
April 7 was World Health Day, a dedicated date set by the World Health Organisation to promote healthy living globally. Infront’s Active Lifestyle brands dedicate almost every day of the year to encouraging better lifestyles – whether through running, cycling, walking, hiking or general fitness.
However, we’re also making efforts internally to deliver the best for our employees. Below is what we’ve achieved so far on our journey. Click to find out more.
Join us
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