All set for Black Friday, 2022?

Last year, the pandemic hit the holiday shopping season hard. Retailers couldn’t stock their shelves fast enough; snarled supply chains jammed the pipeline for apparel, books, board games, and glassware.

In 2022, the tables have turned. To be able to seize the biggest marketing opportunity of the year, you will need to plan your campaigns. You will also need to ensure a seamless and glitch-free user experience on your website.

Here are the few Digital Marketing Checklists for Black Friday 2022:-

1. Create a Plan:?Prepare a plan in advance, right from digital marketing campaigns to product shipments.
2. Develop a Responsive & User-Friendly website:?

a.?????Check the site loading time

b.?????Perform a server check

c.??????Test site speed on mobile

d.?????Provide the ‘add-to-cart’ option

e.??????Enable voice search

3. Build your Target Audience:?Narrow down keywords to build your target audience. Promote content that enables you to drive traffic.

4. Promote & Position Your Product:?Promote the product and keep the supplier in the loop to avoid situations where products go out of stock.

5. Create Excitement:?Engage your target audience with countdowns, deals, personalized emails, interactive social media posts, and exclusive giveaways.

6. Approach Customers on Digital:?Approach customers on social media and paid channels, and showcase your products on Amazon. Create a targeted landing page for ‘Black Friday’ and add it to your site menu.

7. Test in advance with secret shoppers:?Black Friday is a pivotal shopping holiday with lots of online traffic. Merchants must make sure to not lose any potential sales due to glitches or technical issues.

8. Streamline the support Process:?Set up user-friendly customer support, including elements such as live chat.

9. Provide Hassle-Free Returns:?Create hassle-free shipping & returns policy specific to Black Friday.

10. Aim for long-term loyalty:?Long-term loyalty is worth so much more than an annual spike in sales. Merchants need to focus on how to convert Black Friday shoppers into returning customers who keep coming back.

11. Track and Analyze Result:?Analyze sales and traffic with Google Analytics.

Black Friday is fast approaching which means now is the time for e-commerce merchants to optimize sites for shoppers. Once these checklist essentials are in place, retailers can prep online stores and launch BFCM campaigns that beat the competition, increase sales, and boost sales this holiday season and beyond.

• Looking for proper guidance and help to make sure your store is all set for Black Friday, Cyber Monday, and Thanksgiving sales? Contact us now at [email protected]