Not all session replays are created equal. ?? Here's why.
If you work in product, you know how important quantitative and qualitative data is (in the form of product analytics and user feedback, respectively). But what about visual data?
Session replays give product, user experience (UX), customer success and support, sales, marketing, quality assurance (QA), and development teams the visual evidence they need to grasp the complete user experience—allowing them to see exactly how users navigate and engage within a product or app.
In this edition of ?The Product-Led Hub?, we'll take a closer look at the value of visual evidence in the form of session replays—and learn why not all session replay tools are created equal.
??? But first: What is a session replay?
Session replay refers to the process of capturing a user’s interactions with a product or application. These recordings can help you gain context on the user experience (UX) , get the evidence you need to influence internal teams and decisions, and even identify unexpected patterns in user behaviors. This gives you the complete picture of how your users are navigating and engaging with your app—helping you get even closer to your users and see beyond quantitative product data alone.
Session replays also add concrete visual evidence to support what you discover with product analytics . The combination of usage insights, user feedback , and replays of users’ in-app sessions is irrefutable. And it’s what you need to make the best decisions possible (and convince everyone else that they’re making the right decisions, too).
?? 3 reasons why a session replay point solution doesn’t cut it
When we talk to customers about their session replay tools, the conversations start with a good deal of excitement. They say something along the lines of “watching replays is SO valuable, I don’t know what I’d do without session replay.” Then comes the pause. Then comes the “but.”?
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“But my replays aren’t tied to anything else.”?
The excitement deflates. They wish they could sort replays by account. They wish they could see replays of a specific feature. They wish they could see replays of their in-app guides. Without tying your replays to other behavioral data or your in-app messaging strategy, you lack key pieces of context and you’re forced to jump into another tool in order to take action.?
?? How 3 teams in Pendo use Session Replay to drive better customer outcomes
Session replay tools aren't just valuable for product managers. Teams throughout your organization can benefit from having access to this kind of visual evidence—especially when it's connected to your product analytics, in-app guidance, and feedback tools.
Here's how three teams at Pendo are using Session Replay to build better products, improve user experiences, and increase customer conversions.
?? 2. How Pendo’s growth team used Session Replay to increase retention and drive higher quality installs ??