To All Retailers & Manufacturers Heading To The Vegas Market, Here Are Some Tips To ENGAGE CONSUMERS & SELL MORE BASED ON RESEARCH & FACTS.

Let’s face it, the economy stinks and we need every tool we can use to “Do More Business”.

It is no longer about selling products at a discount, it’s about using Proven Research Data to implement NEW tactics to SHOW & SELL.

Here are the facts that have changed how consumers find and buy your products.

1. No One is buying homes, they are renting. The average rental unit is 1,200 sq ft. Because of this people are BUYING PIECES, NOT ROOMS. You must show and sell that both in-store and online.

EVERYONE is searching the term "SMALL SPACE LIVING" Target, Walmart, Amazon, Wayfair, and more all have the category, so WHY don't you?

MANUFACTURERS, YOU MUST TAG?your products accordingly in your descriptions. Your retailers get your data via an API feed and this MUST be done in your content feed. If you don’t, you are hurting your retailers. RETAILERS, demand this!

We wrote all about this and showed you the facts, HERE: https://lnkd.in/e7-PzUp5

2.) MANUFACTURERS - Do you offer a P.O.S. Program for your retailers so they effectively show all your product's features and benefits as YOU want them to be shown.

It’s all about SALES VELOCITY AFTER THE FURNITURE MARKET. Why would you not invest in this?

FACT - Proper signage and point-of-sale (POS) materials can help increase sales and impulse buys dramatically.?Using in-store visual triggers effectively may increase your sales by up to 29.5%?since attention equals opportunity and unplanned purchases.

• Bolster Sales -?If customers are aware of specials, price drops or BOGO sales, they’re more likely to spend more. Plus, you can direct customers toward advertised items or promotions and encourage them to buy, or add on to an existing ticket.
• Solidifying Your Brand -?Colors, font, and imagery cement branding in the customer’s mind and make your store and your products stand out from the competition.
• Accentuate Your Positives -?Reinforce your Community commitment, Sustainability, Sales, Service, and more.?Tell your store’s brand story in a way that only you can.

70% of consumers want “The Quality Story” explained ?& MORE about the product before they purchase. We wrote about this HERE: https://lnkd.in/gjj5FCuJ

(Imagine Advertising can create a complete Manufacturer Brand Resource Center for you where we can host EVERYTHING for you, P.O.S. Videos, Sales Training Videos/Materials, and more. Your retailers can access this Resource Center and download all these materials).

3.) RETAILERS you MUST embrace Social Media as the new SEARCH, FIND & TRANSACT platform.

Website e-commerce is slowing down dramatically, BUT Social commerce will outpace e-commerce by 3X in the next 3 years. YOU CAN’T IGNORE THIS. Start investing in it now!?

We wrote about this trend HERE: https://lnkd.in/eHs-2HBR

(Yes, Imagine Advertising does Social Media)

4.) MANUFACTURERS & RETAILERS MUST EMBRACE SHORT VIDEOS AS PART OF YOUR CONTENT. Static pictures and even 3D are fine, BUT consumers embrace descriptive videos

Short videos are SO EASY to do. Like the video below, just have a salesperson do a short demo of the features and benefits and post it on that content page.

RETAILERS - If you plan to floor a New Intro from the market, take a short video of the Rep doing the show and tell and save it for your website when you floor it

WATCH THIS VIDEO ON TIKTOK THAT AN OHIO RETAILER DID: IT's ONLY 12 SECONDS LONG!

https://www.tiktok.com/@americanfurnituredublin/video/7136757564150287662?is_from_webapp=1&sender_device=pc

• 482,000 Likes
• 1,507 Comments
• 42,800 Bookmarks
• 34,100 Shares

5.) RETAILERS - Know who is buying your stuff in your MSA.

I’m sure you have all the purchase data, BUT have you done a statistical analysis of your total market? All the demographics, where they cluster, who has the money, and more?

Do you know Women over 50 ACCOUNT FOR 85% OF ALL CONSUMER PURCHASES? Are you marketing to them?

YEP, What’s old is New Again…actually it never left, we just were influenced by all the digital selling noise.

We wrote about this, HERE https://lnkd.in/e8r8_HEZ

(Imagine offers a FREE Market Analysis of your MSA to show you WHERE THE MONEY IS and how to target it)

RETAILERS - Does your e-commerce website have over 6,000 APPS to engage your customers? In today’s selling environment, you MUST have every new tool available, not yesterday’s old way of engaging and selling.

We wrote about this HERE: https://lnkd.in/ezrDdFWe

RETAILERS - After your New Intros are floored, have you forgotten about the NUMBER ONE INFLUENCER to drive traffic and SELL MORE.

YEP, What’s old is New Again…actually it never left, we just were influenced by all the digital selling noise.

We provide the FACTS, you decide. We wrote about it HERE: ?

https://lnkd.in/eDjxn4qx

?RETAILERS - Lastly, think about the conversation you will have with consumers about all the New Intros you’ll be flooring. Furniture, Accessories, and more.

Write about it. Your Designers have “The Eye” for this and how and why it will sell. Tell A Story about it.

YES, BLOGS have a tremendous influence on Consumer Purchase Behavior. More so than ANY OTHER MEDIUM.

Blogs are the NUMBER ONE SEO Inbound website marketing tool & NUMBER ONE for GENERATING LEADS

• Collectively, then, there are many benefits to?business blogging:?
• Blogging improves your rank on Google and other search engines.
• Blogging helps establish your authority and reputation in your niche.
• Blogging gets tons of new traffic which you can target for your products or divert to your website.
• Blogging helps establish a targeted loyal customer base which you can tap into in more than one way.
• Blogging helps build your email list as readers often subscribe to your feed or newsletter.
• Blogging helps spread the word about your business or its products.

We wrote about this amazing platform HERE: https://lnkd.in/eyyXnXcY

(Yes, Imagine Advertising offers a blog writing service. Contact us to learn more)

These are just a few tips to help you SHOW MORE & SELL MORE.

Follow us for frequent updates to help your Brand or Retail Store navigate this terrible economy.

No Strings Attached, NO Sales pitch.

Just conversations, analysis, and suggestions

The process takes approximately one hour on the phone after we've researched your business, depending on the specific questions or help needed. Once we finish the process, we'll send you a detailed analysis of our thoughts, strategies, and tactics that we believe can help your business.

WE'LL REVIEW?AND DISCUSS;

Website & Web Presence ??Social & Digital Marketing Platforms ? Brand Management?? ?Retail?Strategy ? Your Marketing, Advertising & Promotion Strategies & Tactics ?? Marketing Communications

Or any other discussion item you want to address.

[email protected]

Contact us for a FREE Business and Retail Strategic Marketing Analysis.

No Strings Attached, NO Sales pitch.

Just conversations, analysis, and suggestions

The process takes approximately one hour on the phone after we've researched your business, depending on the specific questions or help needed. Once we finish the process, we'll send you a detailed analysis of our thoughts, strategies, and tactics that we believe can help your business.

WE'LL REVIEW?AND DISCUSS;

Website & Web Presence ??Social & Digital Marketing Platforms ? Brand Management?? ?Retail?Strategy ? Your Marketing, Advertising & Promotion Strategies & Tactics ?? Marketing Communications

Or any other discussion item you want to address.

[email protected]

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