All In One Marketing Tool - Zoho Marketing Plus

Digital Marketing is a competitive niche.?

There are algorithm updates, new social media trends, new tools, and developments in technology like AI. There are multiple clients, numerous campaigns across different channels, and keeping a track of everything is a challenge.

Marketers need to constantly update themselves.?

You need to be aware of tools, trends, listen to your customers, and deliver a customised experience - not an easy job to do.?

Even if you work hard and plan everything there’s a good chance of messing things up if you don’t get a holistic view of your efforts, track your progress, and measure ROI in detail.

A Digital Marketer’s role is very crucial.

A Digital Marketer helps the business grow directly by building awareness, engagement, and generating leads online. A tremendous amount of planning, strategy, and coordination is required in the process.?

The best teams will have specialists responsible for specific job roles - for example :

• Email Marketer
• Content Strategist
• Research Analyst
• SEO Specialist
• Campaign Manager
• Social Media Marketer
• Resource Manager
• Graphic Designer
• Client Acquisition Manager
• Branding Manager

However, even with a talented team of efficient marketers, sometimes coordination, communication, and motivation become challenging.

Each of these verticals has different challenges and working methods, but they are interconnected.?

For example, it is crucial that designers and content writers coordinate well, in order to generate the best results. If they are not aware of each other's work progress, then the results will not be effective.

Similarly, a social media marketer's post is incomplete without the content writer. So, content writers must be updated about the progress of the work of social media marketers.

Using set deadlines and budgets, digital marketers execute digital marketing campaigns and projects. An ongoing process of strategic marketing planning and analysis is required.

To automate things and set processes, digital marketers use softwares. There are multiple tools that a digital marketer uses - each with their own set of benefits.?

It makes the work easier, but to manage multiple tools and prepare a comprehensive report is a different task.?

This is where you need a marketing platform.?

What is a Marketing Platform?

A marketing platform is a software or a solution that assists digital marketers in managing their digital campaigns.

Every marketing platform has the goal of keeping your brand connected with your customers and prospects to deliver the best possible experiences.

A Unified Marketing Platform is a platform that has a whole suite of marketing tools integrated into it. This helps in integration and data exchange between all the tools.

Marketing includes the development of products, distribution, and advertising that creates the optimal mix for a business to succeed.

As per business needs and customer requirements, several marketing models assist in developing and implementing marketing strategies.

In 7Ps marketing, the marketing mix refers to the mix of tactics that are used and coordinated in order to position the organisation clearly in the minds of the consumer.

Marketing is the process by which a business attracts and maintains consumers.

Marketing campaigns require hard work, from creating help materials for core products to maintaining a consistent social media presence. Extensive planning, organising, and execution are required for every activity.?

For different purposes, varied kinds of marketing solutions are available. These marketing solutions facilitate ample marketing activities, such as

• Publishing posts on social media
• Measuring website performance
• Sending emails
• Sending surveys
• Hosting webinars
• Managing marketing data

In a Unified Marketing Platform, all these marketing activities and tools are connected to one platform. In individual platforms, there are many challenges.

• Lack of collaboration and communication between different marketers
• Inaccurate reporting and insights
• Real ROI measurement is not appropriate
• Less productivity and efficiency
• Data exchange is difficult

On the Unified Marketing Platform, you can manage your audience across different channels, invite prospects through email and conduct webinars, receive feedback surveys, and go live on social channels.

Individual Marketing Solution and Unified Marketing Platform

The difference between Individual Marketing Solutions and Unified Marketing Platforms are:

1. DATA -?

Individual Solution - Data is scattered across multiple platforms and in different platforms. Decisions are more prone to error.

Unified Marketing Platform - All data is unified in one centralised platform. This leads to more data-driven decisions. Data is stored in one place and is shared with only one vendor only.

1.FUNCTIONALITY -?

Individual Solution - One solution for one function. Multiple tools are required to create campaigns for different channels.

Unified Marketing Platform - Marketers can manage their campaigns through one channel only and can connect to their multiple customers as well.

2. USABILITY -?

Individual Solution - Marketers have to deal with multiple software, which is complex.

Unified Marketing Platform - Entire marketing platform is designed by the same vendor, so easy to use.

3. INTEGRATION WITH OTHER EXISTING PLATFORMS -?

Individual Solution - Complex and time-consuming integration. The marketer has to manage multiple platforms and sync the data from all platforms.

Unified Marketing Platform- It is easier and faster. The marketer has to integrate one software application.

4. COST AND MAINTENANCE -?

Individual Solution - Managing multiple invoices, data security teams, and multiple accounts is hectic.

Unified Marketing Platform- One vendor, one invoice is easy to manage and secure.

How does a Unified Marketing Platform work?

There are three main stakeholders involved in the entire marketing lifecycle. These are:

• Customers
• Marketers
• CMOs

On a Unified Marketing Platform, all these main stakeholders can coordinate, communicate and check the entire work. This platform is designed in such a way that it benefited all in a below manner:

Customers - Updates about new product launches, sales, and promotions are flashed on the platform. Customers get all the insights. You can impress your customer base by sending greetings on special occasions.

You can schedule webinars or online meet-ups for your customers to stay connected and solve any of their queries.?

You can connect and share your views and ideas through emails and social media platforms.

Marketers - Multiple kinds of marketing professionals are involved in varied kinds of activities.?

• You can track and tweak all the ongoing campaigns in real time.
• Understand each customer, segment your audience, create curated messages, and send relevant campaigns.
• Store and access all your marketing collaterals and brand assets in one place.
• Plan the campaigns, allocate work to team members, and track the work status on kanban boards.
• Collaborate with team members and work together on campaigns, breaking silos.
• Refer to collaterals to find ideas to repurpose for your next campaign.

CMOs - Measure the real ROI of overall marketing efforts or individual campaigns on a simple dashboard.

• Track KPIs and important metrics of all the marketing activities and direct your team in the right direction.
• Fetch reports and share them with key stakeholders, collaborate, and ensure marketing goals are aligned with organizational goals.
• Measure the real marketing ROI, identify top-performing campaigns and channels, and set goals.

The key benefits of using a unified marketing platform are:

• Streamline all your marketing activities in one place.
• Manage all your customers, teams, marketing data, and channels on the same platform
• Deliver a consistent experience to your audience across all channels
• Manage internal marketing operations with ease
• Track live performance to optimize campaigns in real-time
• Focus more on high-value tasks by reducing time spent on manual work.
• Measure the real ROI of your overall marketing activities and individual campaigns

Zoho Marketing Plus

A marketing Automation platform that can do Everything!

Omnichannel engagement, Real-time Analytics, Personalization Engine, and a CDP – all packed into one seamless marketing automation platform!

360° View of your Customers’ Data on a Single Screen

Zoho Marketing Plus is a unified marketing platform that empowers your marketing teams to collaborate, enhancing visibility over their marketing activities to enable better planning, organizing, and execution of all your marketing projects. This ensures that all your marketing gets results.

It can be used as

• Manage your brands
• Plan your marketing campaigns
• Create marketing activities

You can create, send, and track email and SMS campaigns, do social media marketing, manage events end-to-end, conduct live webinars and online meetings, measure website performance, gather customer feedback through surveys, and analyze your campaigns—all from a single interface.

In omnichannel marketing, you collect and process useful information from previous interactions with your customers in order to create and deliver the most contextually relevant and consistent messaging across all touchpoints through which they interact with your brand. This information is usually collected, stored, and processed via a marketing platform. Various touchpoints for omnichannel marketing are:

• Websites
• Emails
• Social Media
• Webinars
• Customer calls
• Events
• In-person meetings
• Brochures
• Newspaper Ads

It helps in:

• Better customer experiences
• Simpler brand identity
• Improved marketing returns

There are various challenges in omnichannel marketing, and it requires a lot of effort and a database.

• Scattered data
• Siloed teams
• Lack of unified visibility
• Content Variety
• Personalised automation

Zoho Campaigns is a permission-based email marketing tool for sending marketing emails and mass emails. Marketing Automation is a multichannel marketing automation tool that caters to organisations looking for tools to engage their users across multiple channels.

Zoho CRM is an excellent choice for small businesses that are looking for an affordable all-in-one solution.

Features of Zoho Marketing Plus

Zoho Marketing Plus is a unified marketing platform that enables your marketing teams to work efficiently and effectively, allowing them to plan better, organize, and execute their marketing activities.

?The platform helps you unify your marketing efforts, maintain a consistent brand experience across channels, and personalize customer engagement.?

Omnichannel engagement - Omnichannel marketing is the practice of connecting to your audience across all the channels through which they interact with your brand. These channels are:

• Email and SMS
• Social Media
• Webinars
• Surveys
• Presentations
• Events

Marketing Collateral Management - In a simplified manner, you can create and manage your best piece of content.

• Creation and collaboration- Write, collaborate on, and publish content seamlessly. Our AI-powered document, ZIA assists you to correct and polish your content.
• Collateral Management - Keep your collateral in one place. You can share the documents and protect them with passwords.

Marketing Automation - Create a unique journey for every contact and decide the path you want them to take from the very first touchpoint to how they interact with you at every step.

Complete Campaign Management - You can launch your big or small campaigns with ease; from the product, announcements to press releases, website projects to email campaigns.

Plan, assign, and track your next campaign's activities across every channel, from emails to social media to surveys.

Unified Marketing Analytics - Discover which channel is giving you the best return on investment with unified marketing analytics.

• Holistic Marketing picture
• Marketing and Sales Insights
• Collaborative marketing insights
• Paid marketing insights

Website Performance Tracking - Analyze key metrics about your site's performance and how your visitors interact with it. You can analyze how links are performing and how visitors are navigating.

Brand and User Management - Manage channels, campaigns, users, and user permissions from one place with unified brand management.

For small and medium businesses as well as mid-size and enterprise businesses, Zoho Marketing Plus is a great option.?

• Easy Sign-up, setting account, and start sending campaigns from day one.
• The only platform you need to invest into manage your marketing activities end to end.
• A no-code platform that does not require a lot of technical expertise.
• Only pay for what you use.
• There are no hidden charges.

Conclusion?

The reason Zoho Marketing Plus stands out is - marketing isn’t just about creating campaigns on different platforms and generating leads.?

• It’s about sending a single message across all platforms?
• It’s about organising your team efforts
• It’s about optimising your campaigns in multiple ways
• It’s about storing all information in one place for easy access
• It’s about measuring your performance with insightful data
• It’s about automating repetitive tasks for more efficiency?
• It’s about maintaining a consistent brand voice across all channels?

Zoho Marketing Plus helps you do all the above seamlessly in one tool and in one dashboard.?

You can forget about maintaining different usernames and passwords and excel sheets to create comprehensive reports.?

The best part?

You get to use the tool for free for 15 days.?

Start Your 15 Days Free Trial Today?

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