All the Newness

Welcome to the latest edition of Gather Pulse for LinkedIn.

Below you will find, our exciting announcement of the latest Founding Member of the Gather Collective: The Toro Company ?and the debut episode of our new Gather Global Podcast Series that focuses on marketing. Thanks for joining us, let's go!

*Gather Community Subscribers received this newsletter first, if you want to join them, it's a simple signup HERE.

Gather Global Podcast #19: The Marketing Series Ep. 1 with Rocket Yard Sports

Where is golf marketing heading?

In our latest podcast, we spoke?with Daryl Evans, Founder of Gather Collective Member?Rocket Yard Sports. Daryl is an expert in positioning brands within sports and leveraging sports sponsorship to facilitate?business growth.

In this first episode of a three-part series, we delve into the trajectory of golf marketing across three distinct phases:

1. The Past: How was golf communicated and marketed historically?
2. The Pandemic Years: How did the pandemic reshape golf’s communication and marketing strategies??
3. The Future: What emerging trends are telling us about the future of golf communication and marketing.

Key discussion areas to listen out for:

• 4:45 mins.?Golf’s evolution since the 1990s and its implications for current marketing strategies.?
• 8:00 mins. The pivotal role marketing plays in reshaping the perception of golf.
• 9:40 mins. Reflecting on Golf Marketing 1.0 and its strategies, investments, and activations.?
• 11:45 mins. Addressing the fracture in consumer attention and its ramifications for brands.
• 14:00 mins. Lessons learned from the Pandemic Years and their impact on marketing.
• 18.12 mins. Evaluating the repercussions of discount-focused marketing during the pandemic.
• 19:56 mins. The relationship between increased golf participation and marketing efforts. ?
• 21:51 mins. Balancing performance and brand marketing in the golf industry.
• 22:30 mins. Relationship funnels or sales funnels?
• 25:12 mins. Identifying golf brands that create emotional connections with consumers through narrative.
• 28:22 mins. The two most common marketing challenges for golf brands.
• 30:34 mins. Comparing advertising on professional golf tours with influencer marketing.
• 33:33 mins. Addressing the global reach of golf brands.
• 37:00 mins. A 2-minute summary of golf marketing’s future.?
• 39:00 mins. The critical importance of aligning with brand values when selecting content creators and influencers.
• 42:02 mins. Recognizing the benefits of collaborative golf marketing.
• 43:55 mins. How golf is a three-dimensional market. What white space opportunities is this creating?
• 46:02 mins. Gather’s Non-Traditional Golfer Report. Why Rocket Yard Sports thinks it shows golf’s market opportunity.
• 48:27 mins. “There is a disconnect between how brands think fans engage, and how they really engage”. The importance of storytelling-led branding.
• 53.56 mins. A final message from Rocket Yard Sports to golf brands: Focus on the stories.

New Gather Collective Founding Member!

Toro?is a company built on quality and caring relationships. At Gather, this resonates with us.

As a company, Toro prides itself on its continuous quest for innovation and evolution. We're delighted to have such an exciting and prestigious company joining our group of golf industry pioneers as a?Founding Member of the Gather Collective.

Toro Team-Welcome aboard!

Thank you!

Our community is growing and with growth we can provide greater insights.

Please tag friends and colleagues who you feel will, or should, resonate with the content of our newsletter. As always, thank you for being here, for being part of this journey and for your attention.

*Gather Community Subscribers received this newsletter first, if you want to join them, it's a simple signup HERE.

All the best,

Team Gather