All New Recruiting Trends in 2020
Neil Verma
Vice President of Business Development at KTRIAN | Recruitment Outsourcing | Staffing & Recruiting | VMS/MSP Staffing | Executive Search | Staff Augmentation
Importance of implementing new recruiting trends in 2020
In terms of recruitment trends, 2020 will bring a fresh set of recruiting trends that will significantly impact your recruiting process. Are you ready to implement them or will you be left behind?
So, I’ll bring you the top 12 recruiting trends for 2020 that you need to start implementing ASAP…
It’s a candidate-driven market out there:
The way we recruit has changed. Compared to just a few years ago, candidates now have far more power during the job search. According to research and every recruiter and HR professional everyday work experience, the current job market is 90% candidate-driven. That means you don’t pick talent anymore. Talent picks you!!!
Consequently, finding and hiring ideal job candidates, especially those with in-demand skills, has become extremely hard, expensive and time-consuming.
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That’s why there is a major shift going on in the recruiting paradigm. The focus is now on candidates, who are being treated like customers.
In upcoming articles, I’ll highlight the most important trend among the recent trends in recruiting that will have the greatest overall impact on your recruitment strategies in 2020.
Let’s get started:
Top recruiting trend no. 1: Social Recruiting (1/12)
What is social recruiting?
Social recruiting is using social media channels for recruiting. The term refers to different ways of using social media networks (such as LinkedIn, Facebook, Twitter, etc.) and websites (blogs, forums, job boards and websites like Glassdoor for example) to find, attract and hire talent.
The importance of social recruiting:
As recruitment agencies compete for top talent, it has become increasingly necessary to use social media in talent acquisition. Indeed, over 92% of all recruiters now use social networking sites in their recruitment process. The following are eight benefits of using social media as part of your recruitment advertising strategy:
- Increases job visibility
- Higher quality candidates
- Better employer brand awareness
- Reduce the cost of hire
- Opens the door to engagement
- Allows you to target your vacancies more
- Screen your candidates
- Shortens hiring time
While the benefits of using social media in your recruitment strategies are numerous, it’s also important to point out that adequate content management is also needed. Also, reaching the wrong audience is just as easy as reaching the right one and it all depends on the type of content you publish. Give social media advertisements a good look before denying its applications. You might be surprised by the results you get during your next recruitment cycle.
Social recruiting goes beyond posting current vacant job ads. You can do more! You can use social media networks to proactively search for potential candidates, build a relationship with them and encourage them to apply for your vacant job positions. Because of all the possibilities it offers, Social recruiting has become one of the top 2020 recruitment trends.