All New Models Line-up from EXEED Motors UAE by Al Ghurair Investments - PRESS RELEASE

EXEED Motors - a renowned premium car brand known for its sophisticated design, cutting-edge technology, and reliable performance – has unveiled an impressive line-up of three new SUV models to its product range: “VX”, “TLX”, and “LX”.

Stepping up the expansion of its high-performance vehicle portfolio, the launch of these three new car models will consolidate EXEED Motor’s position in the UAE market as a leading provider of premium vehicles that offer a quality driving experience at an affordable rate. Represented by Al Ghurair Motors , part of Al Ghurair Investment, UAE consumers will have access to the new models that are crafted with meticulous attention to detail and precision. The newly unveiled ranges of EXEED car models are equipped with a multitude of ground-breaking technologies that seamlessly blend the finest power, technical sophistication, innovation, and connectivity.

Armed with cutting-edge technologies, the “VX” is a premium full size SUV model that merges spaciousness with sleek design to provide the highest level of comfort and versatility, surpassing benchmarks in the delivery of contemporary driving experiences.

The dynamic SUV “TXL” stands out for its exceptional business appearance and safety features. Additionally, with its innovative technology and superior safety measures, the “TXL” provides an exciting driving experience, without compromising on style and functionality. Striking an ideal balance between performance and finesse, the sophisticated features, as well as sleek and dynamic appearance of the stylish and intelligent mid-size crossover SUV, “LX” ensures an exhilarating journey for the drivers.?

WJ Michael Montgomery (FCA) , Chief Executive Officer - Ventures, Al Ghurair said: “We are delighted to present this remarkable line-up of new car models that offers the perfect balance of sophistication, cutting-edge technologies, and high-performance. The “VX”, “TLX”, and “LX”, models embody the core values of our company and raise the bar for the luxury car industry. It reflects our dedication to providing customers with remarkable driving experience at a competitive price. As we move forward, we will continue exploring the boundaries of automotive design and manufacturing to bring new innovations to the market.”

The market is projected to grow at a compound annual growth rate (CAGR) of 6.9 per cent during the forecast period 2023-2030.

The newly unveiled models serve as a testament to EXEED Motor’s unwavering dedication to providing unparalleled quality and exceptional driving experiences to discerning customers who value both appearance and substance. The company also provides outstanding after-sales services which cover up to 200,000 kilometres. In line with its objective to foster robust customer relations, the company provides exciting offers and ensures a worry-free driving experience. EXEED continuously strives to offer the best user experience possible by enhancing its after-sales service systems and streamlining in-store processes, which results in value and service that surpasses expectations.

In order to commemorate this significant milestone, EXEED Motors will be hosting two exciting mall activations. The company will host the first pop-up at the prestigious Al Ghurair Centre, Dubai, from June 23 until July 29, 2023. Visitors to the mall will be given the opportunity to explore the unique features of the new EXEED models and engage with a team of specialists from the company.

The second mall activation will be hosted at the City Centre Al Zahia in Sharjah, from July 7 to July 9, 2023, where visitors can learn more about EXEED Motors and get a closer look at the recently released models.?

Commenting on the activations, Mohammed Maktari , General Manager, AG Auto, said: “We are eager for the arrival of EXEED Motors' latest SUV models, the VX, TLX, and LX, to the UAE market, as we anticipate a strong alignment with regional consumer preferences. As represented by AG Auto, a trusted name within the local automotive industry, we are confident that the new additions to EXEED’s portfolio will further solidify the brand’s position as a leading provider of premium vehicles in the region.”

By providing premium driving experiences that goes above and beyond expectations, EXEED Motors intends to revolutionise the automotive sector as a leading player. The company constantly strives to redefine what it means to drive a luxury vehicle through its steadfast commitment to quality, state-of-the-art technologies, and affordable pricing.

About EXEED:

EXEED is a new premium brand that combines the centuries-old traditions of European automotive culture with the latest intelligent manufacturing technologies that China is known for today.

Designers and engineers from BMW, Jaguar Land Rover and other European automobile concerns take part in the development of EXEED cars, and the production itself is carried out at the facilities of an enterprise created by a Chinese company together with Jaguar Land Rover.

With a wealth of experience and technical expertise, the European partner ensures identical manufacturing processes and the highest level of quality control across all of its manufacturing sites, including the EXEED vehicle plant in China.

EXEED also cooperates with world-famous automotive component suppliers in the field of component manufacturing, including Fortune 500 companies such as Intel, Bosch & Magna.

About Al Ghurair Investment:

Al Ghurair Investment is one of the largest diversified family business groups in the Middle East, with operations in six distinct industry sectors: Foods and Resources, Properties, Construction and Services, Energy, Mobility and Ventures. Established in 1960 as a trading business, Al Ghurair was one of the first pillars of industry and commerce in the emerging United Arab Emirates.?

From modest beginnings, and with a proud history of innovation and entrepreneurship, the Al Ghurair family name has become synonymous with the heritage, evolution and vision of the prestigious country itself.?

Headquartered in Deira, the business’ diversified operations span more than 50 countries across the globe, employing approximately 28,000 people. Today, Al Ghurair Investment continues to build on its enduring 60+ year legacy, guided by its purpose: ‘Enhancing?Life’, as it strives to facilitate meaningful and sustainable change across the communities within which it operates. Vincent Song