The All New Content Hub by HubSpot

Formerly known as HubSpot CMS Hub has been rebranded as the HubSpot Content Hub with more features added to the service. Content Hub is an all-in-one, AI-powered content marketing software that helps marketers create and manage content that fuels the entire customer journey.

Here’s a quick breakdown:

What it does:

• Creates and manages content at scale
• Offers AI-powered content generation assistance
• Includes lead capture tools
• Provides a scalable CMS for building websites
• Enables video and podcast hosting
• Offers A/B testing for content optimization
• Generates SEO recommendations
• Provides advanced analytics and reporting

Benefits:

• Creates a unified platform for all content marketing needs
• Streamlines content creation with AI assistance
• Helps personalize content experiences for different audience segments throughout the customer journey
• Offers in-depth content performance insights

New Features Introduced With Content Hub:

• Brand Voice: Create your brand's tone, personality, and unique style then use the brand voice feature to edit any content and apply your distinct voice.
• Memberships: Create and show members-only content on your website to personalize experiences exclusive to paid users. This feature allows our customers to have their own unique experience with the company.
• Podcasts Hosting: Create podcasts using HubSpot AI assistant. This allows us to host podcasts on our website or just distribute them on other platforms like Spotify.
• Content Embed: The ability to make sections of your HubSpot content available for embedding in other systems like WordPress. This could potentially also allow embedded content to use smart content and thus personalize the experience even when hosted on other platforms.
• Content Remix: Repurpose your content for multiple channels and formats in just a few clicks. This will allow us to get our content across other channels in other formats easily.

• AI Blog Writer And Post Narration: Use AI to write blog posts from start to finish about any topic using AI blog writer. Get the AI to help you generate topics, titles, targeted keywords, and more with a simple prompt. Refine and iterate on a blog outline before receiving the final output.
• Create a decent piece of content and repurpose the content into other formats. The Post Narration tool uses AI to turn your blog post into an audio version.

Read more about Content Hub on DM Flows Blog to know all the new features and how it can make your CRM experience more effective.