ALL my secrets to business in this one — Case Study — #ClosedCircuitSelling in High End Retail.
Adem Manderovic
The curriculum on Marketing, Sales & Customer Success - CRO School | 7x Sales Leader | 2x CRO | Podcast Host Better Business Building
Company A is a market leader in high end suiting, business and formal attire.
Company A price point is circa $1500–2500 for suits, and $370 for shirts.
Company A has no marketing team, or budget
Company A has no business development team
Company A has no customer care
Company A has amazing stores in Melbourne and Sydney.
Company A Documents big spenders into a hand written dairy.
Company A works closely with CEO on what types of ranges will drop and when.
Company A Contacts those hand written dairy, but also asks them who can they bring down with them in their circle of friends for a VIP closed door event? And how many.
Company A Documents, that each VIP in the hand written diary, brings 10 people to each VIP closed door event in both flagships and cities.
Company A Replicates this process with each VIP who attends. Company A now has circles and circles of influential buyers, who like love and crave these designs.
Impacts of utilising these frameworks.
Company A sells into #CommercialAccessGates of the first VIP buyer to give them access to circles of VIPs.
Company A sells approx $25,000 profit at each closed door event.
Company A Recognises, that area manager who created the process sells more than $500k in clothing per annum. Which was a company record only behind the CEO.
Now, what if,………we already have access to company B, within the wheel house? That’s the?#ClosedCircuit, isn’t it?
In this example, the commercial access gate, is the first VIP, that creates circles of more.
Thats where you start, and sell to that persona, so you can get one to many quicker and easier.
However, nowadays, this could also be taken next level.
What if the programmatic buying patterns of B2C data is a HR manager of a company that has 50,000 workers.
领英推荐
The ABM strategy would then be focused on the HR manager persona.
The HR manage then advocates to the staff who like, love and crave this type of product.
The second sale is reciprocal access one to many of those 50,000 workers, who didn’t know who you were 5 minutes ago.
Think of all of these #ClosedCircuitSelling examples of identifying the #CommercialAccessGates as a Joint Venture.
Run your ABM there, to ALL personas that can grow your coverage my magnification.
Then, multi layer this, where is a group of ALL HR managers? that each have 50,000 workers… That’s the #ClosedCircuit. ??
It’s actually not complicated, just sits outside of how everyday business only thinks left to right, A to B.
*****Photo of me back then in comments*****
#ClosedCircuitSelling?is one motion to create and capture demand, and remove abrasion from client acquisition pre and post sale.
Utilising this framework, we build ecosystems for Done for you clients, removing the requirement for marketing, new business and key account management.
Demand + Outbound Actions = Revenue
We put sales, marketing and customer success together, so you don’t have to.
*If this content has helped you, please follow for more daily tips on all things revenue.
?? | I’m looking for motivated men & women who want to lose 8-16lbs | In 4 weeks ????♂?without depriving themselves or spending hours exercising ???? | Message me “28” for details ??
2 年Great resources here, Adem Manderovic. Appreciate you sharing the secret sauce of the business. This article is great to read.
Founder & Men's Health Advocate at Saving Brothers
2 年Love the way you revealed your secret sauce, brother Adem Manderovic. Keep spreading it, and transform numerous lives into a better version of who they are. ??????
Start Shedding Belly Fat This Week, Without Giving Up Family Dinners or Business Lunches, using my Business Body Blueprint Routine ??Tap 'Visit My Website' to learn more ??
2 年This is very educational Adem Manderovic. Thank you so much for sharing the secret to your business. Great article to read!
Reclaim 50% of your time and scale faster. DM me ‘Growth’ to get started.
2 年This is a great resource, my man! Adem Manderovic