It is all mind game for the share

Customers across wavelength are digitally connected. They also have a basket full of choices when it comes to connecting with?brands and businesses of their choices and liking. To get your brand or business into their basket is what matters. How you do it is not something of a rocket science.

Experts will tell you it is all a customer journey. So where does this customer journey start and where does it end? How do you make yourself to be the customer partner in their journey is what it is all about. Once you can do so, then you can make the journey again and again without tiring the partner and lead him to the destination with ease.

While social media shows its benefits of offering touch points and reach. Question to be asked is if the customer is interested in touching you. With no plan in place or a charted-out customer journey, it is shooting in the dark hoping that customer will see the flashes and come running to you.

The customer journey map must be developed first in your own mind. For a map to be in place, you need to define the customer. Once it has been done, then you look at the needs of the customer and how you are able to fulfill the needs or for that matter come into consideration of fulfilling the need.?A brand or business is not only competing with other brands on the matrix but is competing with itself. What do you offer that no one else does is the first point that customer will ask. This is true specially for newcomers.

Pain point is a term that we all use with gay abandon without even knowing what it means. A need or a want is not to be misunderstood as a pain point. Look around, when you are in pain, you seek an appointment with a doctor to see. On the way there are many hospitals, clinics but you drive down to see the doctor of your liking or specialty. So as businesses we will have to make ourselves the go to place for a customer.

All the conversion tables and ratios that are thrown at you are just plain data. What matters is the final click. That takes time. Those who are in a hurry should?not be in the business at all. Everything takes time. The first step to the last step is a journey that may take a few seconds or may take a few months. What is required is patience. This is what number crunchers do not have. Business giants did not become giants overnight. What they offer is trust. Those who do not offer trust, offer variety. Many have variety and trust but no sales. This is because of the lack of branding. Not having top of the mind recall for something that a customer is looking for.

With more than a couple of thousand (in five figures) messages that once customer is exposed to every minute, you have to stand out in the customer’s mind if not necessarily on the screen. It is all a mind game.?As my mentor Eli says "Rome wasn’t built in 3 days and trust is what gonna makes the difference because you can’t ride with someone that you don’t trust."