?? All the latest social news this week (10.01.25)
TikTok launches post scheduling feature in TikTok Studio
TikTok has introduced a new post-scheduling feature in TikTok Studio, allowing users to plan and schedule their content ahead of time. This update aims to help creators manage their posting more efficiently and maintain consistent engagement with their audience. By offering this functionality, TikTok enhances its suite of tools available for content creators, making it easier to optimise their posting times and improve overall strategy on the platform.
YouTube expands 3-minute Shorts to all users
YouTube has announced the expansion of its three-minute Shorts feature to all users, enhancing the platform's short-form video capabilities. This update allows creators to produce longer content within Shorts, offering more flexibility and opportunities for storytelling. By making this feature widely accessible, YouTube aims to encourage greater creativity and engagement among creators while competing with other platforms like TikTok.
Top tips to maximise reach from Instagram
A recent infographic from Instagram highlights useful key strategies for improving visibility of content, such as posting during peak hours, using relevant hashtags, and creating engaging content that encourages interaction. Additionally, it emphasises the importance of consistency and leveraging Instagram Stories to connect with audiences. By implementing these tactics, brands and creators can effectively boost their reach and foster stronger connections with their followers on the platform. Worth a look for sure!
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TikTok reports on what it thinks is in store for 2025
TikTok's latest report outlines emerging trends for businesses looking to engage with users on the platform in 2025. Key insights include the growing importance of authenticity and creativity in content, as users increasingly prefer genuine interactions over polished advertising. The report emphasises the potential of short-form video content to capture attention and drive engagement, urging brands to adapt their strategies to align with TikTok's unique culture.
Meta's content moderation u-turn - what it means for the UK
Meta's recent reversal on content moderation and fact-checking in the U.S. will not be implemented in the UK and Europe, primarily due to the stringent requirements of the Digital Services Act, which mandates robust measures against disinformation. This divergence underscores the complexities Meta faces in navigating varying regulatory environments while trying to balance user engagement and safety.