The all inclusive strategy

The kids and I went to get the car washed the other day.?

The pollen production on the east coast is fierce this time of year.

That coupled with a bunch of snacks in the car recently made me sneak the trip into our really busy schedule.?

The “basic” wash was $12.?

Then there were options…

Wax, undercarriage, glass cleaning, buffing…

You name it, I could add it.?

All for a few bucks per piece.?

I ended up just going basic, because honestly…

I got overwhelmed.?

Then when we were finished up, towel-dried and all.

I headed over to the vacuums.?

Only to see that they were $1.50 for 5 minutes of vacuum time.?

They must not understand how many goldfish get between the cracks of my seats in any given month.?

So now, I’m fishing quarters out of my center console and getting everything lined up to blitz the car with the little time I have allotted for my vacuum.?

All this craziness got me thinking…

Piecemealing sucks.?

Every time I have an experience where there’s an intro price…

Followed by a million upsells…

Just to get the thing you wanted in the first place…

I get a little annoyed.?

Kind of like when you buy a $50 Spirit flight and it costs extra to breathe the air on the plane.?

In my experience, customers have a more enjoyable time when everything is included.?

It might be a little more expensive on the front end, but it sure beats the heck out of fishing for quarters in your center console.?

Aly “who carries change, anyway?” Caffrey