All hail Vertical Video !

"This guy's crazy". I'm sure you're thinking that, especially if you're a film director or work in a production house.

Well, news flash everyone. People don't really care if you're into the cinematography of the 16:9, the retro style of 4:3 or 2.39:1. People care about their phones and where they consume content. So if your DOP thinks he's the last Coke in the desert, he better turn that camera sideways and shoot vertically or mask it and frame everything like the Eiffel Tower.

Snapchat changed everything. Then Periscope and Meerkat. Then even facebook livestream. All of them prompting the user to record their personal lives vertically. facebook even introduced its own video feed (the one with the dark background in which you can scroll through different videos...vertically) and instagram changed its classic squared format to....you guessed it, vertical format.

Oh and if you think vertical video will never have the same quality and framing as a traditional one, watch this below (preferably on mobile).

Here if you prefer to copy/paste and watch it there on your device: https://vimeo.com/147742438

I dare you to do better.