All hacks in one! Are you ready?
Chirag Parmar
Head of Marketing @ Hurix Digital | Guest Lecturer @ IIM-K | Speaker | Best-Selling Author | MENSA Member
Over the last year and a half, I’ve been obsessed with one question: What truly makes users click, convert, and stay?
It started when I came across a fascinating case study about Amazon’s legendary ‘Buy Now’ button. A single design tweak—one tiny button—led to a 20% surge in conversions. That’s millions in revenue, all because of consumer psychology.
As a UX designer, product manager, or marketer, you’ve probably seen how minor design decisions can significantly impact user behaviour. But have you ever wondered why they work?
The secret lies in the subconscious decisions users make every day.
Think about it—why do you trust one website over another? Why do some apps feel ‘effortless’ while others frustrate you? And why do you end up buying more than you intended on platforms like Amazon or Netflix? It’s all psychology.
Over the years, I’ve dived deep into cognitive biases, persuasive design techniques, and behavioural triggers that make products not just usable, but irresistible. And now, I want to share everything I’ve learned with you.
?? Exclusive Masterclass: Decoding Consumer Psychology for Impactful UX Design
On February 27th, 2025, I’m hosting an action-packed live webinar that will help you leverage consumer psychology to create intuitive, persuasive, and high-converting user experiences.
?? What You’ll Learn:
? The psychology behind user decisions ? How cognitive biases influence UX ? Persuasive & intuitive UX strategies ? 30+ actionable UX hacks you can implement immediately
?? When? 27th Feb 2025 | 10:00 PM IST | 8:30 AM PST
?? Where? Live on Zoom (link shared upon registration)
?? Recording? Yes! Available for all registrants.
Pure learning. No fluff. No sales pitch. Just strategies that work.
If you’re a designer, product owner, marketer, or founder looking to elevate your UX game and drive conversions, this session is for you.
PS: If your team could benefit from this, feel free to share this with them or register on their behalf.
Let’s crack the code behind user behaviour together! ??