All frameworks are flawed.

That’s the sound of a hundred Management Consultants crying into their diamond encrusted Corn Flakes.

Why? Because they make a flipping fortune selling meaningless 4-sided triangles.

'All models are wrong, but some are useful' comes from the statistician George E.P. Box, I was reminded of it on the 2Bobs podcast by the fabulously delicious Blair Enns and David C. Baker . I thoroughly recommend the podcast btw.

So what's a model?

Models and frameworks are the same, but you charge twice as much if it's called a 'framework'.

A model is a way for you to make sense of complexity. It brings order to chaos.?

But they're not magic bullets. There's a limitation. Why? They stop critical thinking. Because exactly 107.3% of the time people think the framework gives them the answer.?

If only it was that easy mate. The framework brings order to chaos, but humans still have to do the heavy-lifting. Some proper critical thinking.

So what does that mean for Underdog brands?

We all know, the biggest brand in a category has all the advantages just by being mahooosive. So they've got the time to think deeply about growing their already massive business. Why? Because, they've generated big enough profits to take their time.

So Underdogs presume they need hacks and quick fixes to get to the 'answer' as quickly as possible.

Which is fine. Defo use frameworks, allow them to bring order to your chaotic world. But understand their limitations. Allow for gut reactions and emotional response.?

Because profit comes from critical thinking, not a trademarked 7-step process to enlightenment.

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