All eyes on summer 2025

Dorothee Guiol , our Deputy CEO, looks ahead to 2025, noting the destinations and trends that are already shaping the landscape of next year's summer season.

As I am sure is common across the Travel and Hospitality industry, as soon as a season or event finishes, planning for the next one begins immediately; this goes for Thanksgiving, Christmas, and the summer holidays.? At onefinestay, we are already seeing high demand for next summer in?Italy and London, followed closely by South of France, Spain, and the Caribbean.

While Taylor Swift dominated headlines for Wembley this year, the return of Oasis is set to be the headline act next summer.? When they announced their reunion, thousands of fans tried to pick up tickets, which led to more dates being added.? We expect the trend of 'gig-tripping' across Europe and the US to continue throughout next year, especially during the warmer months.

We also predict that the length of stay will shorten next year, as more and more guests are opting to visit multiple destinations in one trip.? For example, we are currently seeing a slight increase in bookings of 3-6 days in London as well as a decrease in 7-14 days, compared to 2024.?

With the glorious Paris Olympics behind us, next summer would make it the ideal time to visit the city, while also taking in a nearby destination like the French Riviera, Florence or Rome - which will be in a year-long celebration in 2025 for its Jubilee.