All Eyes are on Emerging Vision’s “You’ve Got the Look” Campaign From EGC

Posted by EGC Group

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Emerging Vision, a leader in the optical industry with over 100 years of heritage, has unveiled its bold new campaign, “You’ve Got the Look,” a celebration of personal expression and the transformative power of exceptional eyewear.

Developed by The EGC Group, the campaign features striking imagery by renowned fashion photographer, Tom Corbett and highlights the company’s dedication to helping customers find and express their unique look with confidence and ease.

The concept behind “You’ve Got the Look” is simple yet profound: Everyone has a look, and Sterling Optical is here to help them express and enhance it. With an unparalleled selection of designer styles and an emphasis on top-tier customer service, the company offers expert guidance throughout every stage of the eyewear journey.

“Our commitment to quality, style, and personalized service is at the heart of everything we do. We believe that eyewear is more than a necessity—it’s a powerful form of self-expression. ‘You’ve Got the Look’ embodies our mission to make every customer’s experience enjoyable, rewarding, and uniquely theirs.”

— Glenn Spina CEO and President of Emerging Vision

The campaign’s vibrant visuals and message of individuality honor the company’s century-long tradition of excellence while embracing modern trends in eyewear and fashion. “You’ve Got the Look” will roll out across digital, print, and in-store platforms, with additional activations planned to engage customers nationwide.

Check out the “You’ve Got the Look” social media video.