All eyes on AI
ET BrandEquity
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The AI war is on a roll. This week, Google launched its own version of the language model, Bard, which the world is now calling the competition to OpenAI's ChatGPT.?
Last week, the Madtechquity note pointed out that the clock was ticking and Google needed to act fast.?
However, there also was a slip up at the launch of Bard, where this generative AI showed up a wrong answer. This consequently led to a huge loss for Google.?
Alphabet shares slid as much as nine per cent during regular trading with volumes nearly three times the 50-day moving average.??
The internet search space is evidently moving further away from a monopoly-like structure, where once Google used to rule.?
What does this mean for marketers??
One of the marketers' crucial tasks is to keep track on what's the hype. And right now, it seems like all of it is basically either AI way or no other way.?
Amidst all the hype and conversations, what are the key aspects marketers need to be wary of is the concern. Integrating AI in the marketing stack the right way, ensuring the investments in AI fetch the best ROI are things marketers need to assess now.?
A lot of top marketers are also taking to social media to address the AI hype. One of them questioned the name 'Bard'. He shared that he was curious as to why the brand name was Bard and what it really represented.?
He drew a comparison here with ChatGPT, which is self explanatory - Chat Generative Pre-trained Transformer.?
Another leading marketer pointed out that changing the way people search, will also change what they search for.?
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Only time will tell what's in store for the future of search and how effectively can marketers adapt to it.