All about DressX; The biggest digital fashion store in the world

The DressX platform (founded in 2020 and based in Los Angeles, USA) is known as the largest international digital fashion store that offers a wide variety of 3D virtual clothing collections (in the form of non-exchangeable tokens) from many well-known brands. (DressX is looking to offer digital-only clothing).

It is interesting to know that DressX (or Your Digital Closet) prevents the production of items that may be worn only once or twice! An event that ultimately leads to savings in the use of raw materials as well as reducing waste production.

In the production of digital clothing, the main goal is not the speed of production, but its quality. However, the production speed of such clothes is also much faster compared to physical clothes; So it can be said that digital clothing can be a proper answer to the demand for fast fashion, especially for generation Z! Because a digital garment is only rendered in three dimensions and can be used infinitely!

In a short explanation about fast fashion, it is not bad to know that Fast Fashion is a collection of clothes that are completely in line with modern fashion and have an acceptable price for a large part of society, especially young people.

Some people believe that fast fashion increases pollution and waste in a planned manner due to the use of cheap materials! Most used fast fashion clothing is not recyclable, as over 60% of it is made from synthetic materials! Therefore, when discarded, they remain in landfills for years.

With the slogan "Don't shop less, Shop digital fashion", the DressX platform has provided an ideal platform for 3D designers and designers as well as traditional fashion brands with the aim of selling and promoting digital clothes. DressX writes about the importance of digital clothing design and supply:

"Digital clothing production is more cost-effective compared to physical clothing, because on average, a designer saves 70% of their budget by designing and delivering their clothing collection digitally! Also, producing a digital garment costs an average of 97%. It leaves a smaller carbon footprint!"

It is interesting to know that even though the DressX platform is based in Los Angeles, USA, its employees are not attached to a factory, workshop or office! In the sense that they can benefit from flexible working conditions (and working space); Because the only equipment they need is a computer with internet access.

Daria Shapovalova, CEO and Platform of DressX says:

"We believe that the amount of clothing produced in the world today is much more than human needs! We do not doubt the beauty and excitement that physical fashion brings, but we believe that there are ways to produce more sustainably and with less waste! DRESSX in The current stage of development strives to show that some clothes can only be owned in their digital version! Our goal is to sell one billion digital garments and create an innovative fashion experience for every consumer in the world!"

But how does the DressX platform work?

The process of designing and producing a digital dress can take a few days to a few months depending on the initial idea, the level of experience of the designer, as well as the complexity of the design. The designed dress is finally uploaded on the platform. But what steps should the user interested in buying go through?

- The user searches the platform,

- the user buys a digital product (here, digital clothing); And then he uploads a picture of himself on the platform while wearing appropriate clothes.

- About 24 hours later, the user receives a customized image of themselves wearing that digital garment.

It is necessary to say that the user can share that image as many times as he wants on his personal page on social platforms.

But it is interesting to know that clothing brands can also widely use the Dressix platform and the facilities provided by this platform! In a support package for brands and businesses (in the form of a B2B marketing or business-to-business marketing) special for their marketing campaigns, the DressX platform has made it possible for brands to create digital images of their advertising ambassadors with the digital clothing of the production collection. received by their brand and share them on their social platforms and avoid the costs of producing and delivering clothes in the physical world.

But what steps should brands go through to interact in the form of this business-to-business marketing?

- Provide photos of your clothing collection; It is recommended to use a 360-degree photo (in DXF format).

- Upload pictures of your advertising ambassadors wearing appropriate clothes on the platform.

- and finally receive custom images of their advertising ambassadors wearing the clothing collection designed by them digitally and share them in the form of marketing campaigns and influencer marketing on social platforms.

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