Are all donations created equal?
I encourage us all to work together to raise the profile and benefits of giving through work. Media investigations have revealed that some of our best known charities spend up to 40c in every donated dollar on fundraising – this doesn’t make sense when there’s a better way!
Why aren’t more Australians donating through work? I’m interested in your view…I think it’s largely an awareness issue – we’re simply not aware that we can give in this way.
Today we launched a new TVC to encourage Australian workers to #donateatwork. I hope you share the TVC with your teams and help them donate in the most cost effective, efficient and ethical way. https://bit.ly/donateatwork