Not all calories are equal!

This topic annoys me because... ??

It's usually debated between insecure personal trainers who deliver short-lasting client results via starvation and a "just work harder mentality" (which often leads to a "mental health advocate" approach later in their career when their endocrine system doesn't let them maintain abs anymore) vs grifters who're trying to sell you on the "secret hormonal process to fat loss" (often accompanied by BS supplement product).

Needless to say, both of which don't offer a valuable perspective.

So why listen to me? ??

I've been sitting here thinking of the best way to convey my expertise without saying "Just look at my client results".

This is a fair point for me to make because all of my clients achieve their goals with max 3 days of training per week and non-restrictive nutrition.

But I think the best way is to link my IG here, let you take a look through my free content and decide for yourself! ??

View my Insta/binge my content

Let's talk about the evidence:

Fact: To lose fat you must be in a deficit

Fact: To gain WEIGHT you must be in a surplus

Fact: You can GAIN muscle in a deficit, and if you don't resistance train, you'll LOSE muscle in the deficit.

With this information taken into account, let's run an experiment:

Imagine you and a friend have exactly equal bodies and calorie maintenance of 2500 calories. This means you remain the same weight if you eat this daily.

Your friend eats 2000 calories of absolute garbage food.

You eat an 80% nutrient-dense deficit (with room for chocolate ofc) filled with whole foods and timed correctly as if I made it for you.

You will lose more fat than your friend.

Your friend WILL lose fat, they're in a deficit after all. But they'll lose less fat and they will quit by week 4.

Here are the reasons why you will lose more fat and consequently reach your goals with a nutrient-dense system:

(Physiological standpoint only)

1. Whole foods diets have a more thermic effect. Eg higher protein options require more energy to digest.
2. Less processed foods often aren't fully digested. This means you may eat 250 cals, but in some cases, 30 cals of that or so may just pass through you.
3. OTOH, processed foods are "low energy cost" to digest and are often fully digested.
4. Nutrient-dense foods have more B vitamins which are responsible for turning fats and carbs into energy. You are more likely to utilise the calories you've consumed in movement, brain power etc...
5. Processed foods lead to crashing and less calories burnt after consumption
6. Nutrient-dense foods can be consumed in greater portions per calorie and nutrients per calorie which leads to a reduction in Ghrelin (the hunger hormone). Put simply, you're less hungry and less likely to overeat.

There are more reasons to be shared. And more actionable steps to be taken with this info!

I made a video breaking down how I do it with my clients

Click here to watch on youtube: ??

FULL FAT LOSS BREAKDOWN VIDEO (FREE)