Alignment of Technology & Marketing

What's better than one thing? Two things together!

The alignment of marketing and technology is one such instance. They are forever fusing into one monstrous entity. But this understanding is lacking. Imagine what type of marketer would spend the entire day chatting about code and mainstream applications with a tech nerd?

Someone smart that is.

Brands need to realize that integrating technology into the marketing family is advantageous since it may not be the driving force behind the strategies but rather serves as an enabler.?

Indeed, these two are distinct, and typical brands would agree. In actuality, if the claim had been made five or six years ago, everyone would have agreed with it. The current era is different. It wouldn't have been possible for a brand to schedule a press release at 2 in the afternoon for it to be on the internet the next day, six-seven years ago. Technology is making that possible in marketing.?

This is the beauty of Martech - the "new reboot."

How is technology changing marketing?

As we use our phones, tablets, and computers more frequently, marketing is undergoing a metamorphosis. Crafting successful campaigns across social media, out-of-home advertising, and e-commerce is a task for brands. They must reach out to customers across all devices timely.

The essence of marketing has altered due to the real-time interactions customers have with brands through websites and mobile applications. The innovative side of marketing, which employs powerful stories to dive into people's aspirations and ambitions, must be integrated with the technical elements of data engineering and analytics for advanced marketing to succeed.?

But, usually, the two regions don't mesh well. So, what do brands understand by the blend of technology and marketing? Analyzing customer behaviors is important for creating marketing campaigns that advertise brands and persuade consumers to purchase their goods. It is an original and instinctive technique. The technology needed to accomplish this, though, calls for programming, analytics, and math knowledge. How can these two diverse fields productively join forces?

Nearly every facet of marketing has seen a significant transformation. Agility, relevancy, and campaign reach are the aspects of digital marketing that have been revolutionized by technology.?

With the growth of technology, you can be agile at lightning speed. Anything can be planned for tomorrow with ease. Relevance has significantly grown, all thanks to digital marketing. Targeting messages with eyes on particular groups and providing them with relevant information is now possible. Moreover, campaigns have reached a wider audience in recent years. A good notion can spread quickly in an age when so many technologies make it possible for customers to access media. This holds on Facebook, YouTube, news websites, and mobile and tablet applications. Just by coming up with that gripping idea, you now have the power to expand that and get phenomenal publicity.

Brands must update their skills to take advantage of these cutting-edge, precisely targeted digital campaigns. They must collaborate closely with data analytics professionals, web development, and social media management.

Future-proof brands will be those who have real-time technical knowledge together with marketing and aesthetic skills. A technologically minded digital staff must also become more creative, just as marketers must learn more about technology and data.?

Over the past few years, marketing has been hotter due to algorithmic stuff.

Clever use of technology in your D2C marketing

Over 800 direct-to-consumer brands exist just in India, which are growing exponentially.?

Data-Driven information

The Covid-19 event gave the D2C market a boost. And? now, a data-driven strategy is being used to facilitate the expansion of brands. They already keep a repository of customer data. It's simply a matter of gathering data, examining usage patterns, subscriber preferences and financial KPIs, and providing meaningful findings. By doing so, brands can improve the relevancy of their marketing content.

Trend for Personalized Shopping Fueled by AI

The D2C industry trends are heavily influenced by artificial intelligence (AI) and augmented reality (AR). Platforms that use the same approach can provide customers with an interactive experience and open the door to personalized shopping. Virtual stores are also forthcoming.?

AI-powered strategic planning, advanced predictions, and bespoke content are the fueling sources for D2C expansion. By conversing with customers, chatbots and virtual reality (VR) also contribute to a more lifelike user experience. The Internet of Things (IoT) is the best invention till now in the digital world.?

Watch and shop?

It is fascinating to have pop-up ads that provide QR codes to drive consumers to the merchandise. This dynamic fusion of sitting on the couch, watching TV and online shopping is a D2C ecommerce phenomenon to keep an eye on. Moreover, it brings up the subject of social commerce. Since an increasing number of people are using social media, D2C brands will be pursuing the trend of allowing customers to make purchases straight from their social network app. Like, Netflix introduced its online store, Shopify and TikTok teamed while Facebook introduced Instagram Shops.

Marketing automation - the best or THE BEST?

Marketing automation does it all. With this technology, you can analyze traffic, use online forms, track what people do on your website, personalize your website, manage email campaigns, facilitate alignment between sales and marketing with lead scoring and automated alerts for sales personnel, and inform these activities based on information from your CRM and third parties, and much more.?

Won't go into too much detail here; Hope you got the point.?

Big data?

Big data is the powerhouse of marketing. The most advantageous marketing asset at your disposal is the data. It designs sustainable recurring marketing activities if you access the correct data. Allowing campaigns to run automatically frees you up to concentrate on the innovative aspects of monitoring and optimization. This is what an ideal scenario for every marketer looks like.

Big data is now at the forefront of discussions about brand growth. And how lovely that every marketer wants to sail in the same boat.?

Brands paving their way in Tech

Brands are deciding on the optimal investments to dramatically increase conversions & revenues in order to develop value-added marketing experiences. And third-party solutions are playing a big role in hastening their marketing efforts.?

Starbucks has placed its outlets with much more thought and analysis since 2008. They are currently identifying potential locations for a new shop using information like population density, typical earnings, and traffic patterns. In 2011, Starbucks introduced some new technology, its app, which started as a loyalty rewards card. Customers may order and pay for beverages beforehand using the app, which has developed into a mobile payment system. The IKEA Place app was released in 2017 and uses AR technology to let customers see how furniture would appear in their own homes.

Haldiram's, boAt, Sugar Cosmetics, Mamaearth, Noise and more companies are adopting AI-powered solutions to build up their D2C businesses and improve their digital visibility in order to get closer to their customers. For instance, SUGAR Cosmetics came up with a new AR make-up filter challenge, for its campaign.?

Nowadays, companies leverage solutions from third parties to boost their growth. With the help of Wigzo's marketing automation tools, brands like Libas, Giva, WForWoman, Methods, Amydus, Bajaj Electricals, PotsnPands, and others have found success. These tools include an AI-powered personalized recommendation engine, on-site nudge pop-ups, targeted ad campaigns, WhatsApp cart recovery, email & SMS automation, and more. Wigzo, an e-commerce marketing automation tool, helps to accelerate the progress of the companies.

Technology & Marketing: The same coin, two sides

Technology doesn't defeat all your marketing issues. It's not an alchemist.?

Thousands of brands use new "technology" tools but are ultimately let down when the outcomes promised in the vision don't come to pass. It can be due to improper technological exploitation, a lack of motivation for a Martech strategy, or other factors.

Always put your strategy first. Then, the marketing will be improved by technology. Marketers can grasp the specific potential for growth and turnaround with considerably higher ROI and agility by acquiring new data, looking for new behavioral linkages, and likewise empowering testing.?

The appropriate mix of technology and marketing is then helping companies in realizing their goals.