Aligning Sales and Marketing

The HumAIn Sells Newsletter...

This newsletter is focused on bringing Sales, AI, and Humanity together sharing human-centric best practices, tips, resources, news, trends, and all things that are relevant and timely to sales. As we are still in the early issues, it's continuously evolving, but for the first-ever issue, you can CLICK HERE.

In this issue, we are discussing Aligning Sales and Marketing.

I wanted to input the video that I posted this week but I couldn't figure out how to do that (I must have deleted the video itself and couldn't download from LI so here is the link to the post. The video made me laugh so I wanted to include: https://www.dhirubhai.net/feed/update/urn:li:activity:7211580381576187906/

The video depicts the challenges with Sales and Marketing when they are not aligned, so let's discuss how best to truly foster a partnership.

The Importance of Alignment

According to Forrester, organizations have a 19% faster growth and 15% higher probability. Aligning sales and marketing breaks down silos fosters better communication, and ensures both teams are working towards common goals. This synergy leads to a more cohesive strategy, improved customer experiences, and ultimately, higher sales.

Strategy for Alignment

As we are in sales, to ensure alignment with marketing, we should follow these tips...

Find our counterpart. Find out who our counterpart is and reach out and get to know them such as their experience, what got them here, their family, etc while sharing about ourselves as well.

Understand the strategy. Learn what their marketing strategy is, the campaigns, resources they are leveraging, messaging, and anything else. Our job is to share with them what we are seeing out there, what our prospects and clients are saying, etc.

Co-create and collaborate. We should meet with them regularly to help them create their marketing resources, ensure their campaign is on point, and anything else.

When we align, revenues soar.

An example of such an alignment is Market Me More (MMM) and Sellovatorz Inc . We are partnering to offer our clients a strategy that involves both sales and marketing. Stay tuned for more to come. Last week's Sellovatorz? LiveStream featured Nikki Estes (founder of MMM) as we discussed this topic and our collaboration: https://www.dhirubhai.net/posts/denisemurthabachmann_on-tuesdays-at-9am-we-have-an-opportunity-activity-7211157962965299203

Alignment with our Partners

Aligning isn't just specific to marketing, but also with our partners. This week we were introduced to the partnership with Cory Warfield and our company DCS Sales LLC . Learn more: https://www.dhirubhai.net/feed/update/urn:li:activity:7212543101960118273/

Stay Tuned for More...

HumAIn Sells is committed to helping you navigate the ever-changing landscape of sales by providing actionable insights and practical tips that you can implement right away. Together, we can elevate our sales performance and exceed expectations in 2024.

My Offers...

With the focus on sales and marketing this week, I wanted to include an example of a one-pager that features my programs.

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Thank you...

I appreciate you reading this week. With the summer in full swing with the kids home, I am not publishing these every single week so thank you for reading even when not weekly right now. In the fall we will get back to a routine.

About Denise Murtha Bachmann:

With over 30 years in sales, the latter half in AI/ML, sales of over 75M, I help start-up sales teams and sales professionals kill their sales. Sellovatorz? helps sales to adopt and adapt to AI technologies while then shifting the focus on the higher value activities cultivating and elevating the human connection, creating the human experience that buyers of today demand.

Source: https://www.sellovatorz.com

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