Aligning Marketing and Sales for Better Revenue Generation

Imagine a football team where the quarterback passes the ball without knowing where the receivers will be. While it may sound ridiculous, this is how many B2B businesses operate when their marketing and sales teams aren’t aligned. When marketing and sales operate independently, it leads to missed opportunities, wasted resources, and a decline in revenue. When sales and marketing teams work collaboratively and cohesively, they score big and the entire company wins.

In this month’s article, we’ll make the case for aligning marketing and sales for revenue generation, having sales and marketing cross-collaborate for enhanced personas and buyer journeys, and explain key areas for alignment.

Continue reading on our site: https://aac.agency/blog/aligning-marketing-and-sales-for-better-revenue-generation/