Is aligning leadership and teams around customer centricity a challenge for your organization?

Is aligning leadership and teams around customer centricity a challenge for your organization?

Organizations today are transforming the way they approach innovation. Insights teams are uniquely placed to ensure a consumer-centric lens to innovation that is future-focused and resilient in evolving landscapes.?

With an insights-driven strategic framework, you will be:

  • Building stronger alignment across leadership and teams
  • Driving customer-first innovation that delivers measurable business results
  • Future-proofing your research strategies for evolving challenges

??Imagine a roadmap that transforms challenges into?? opportunities and aligns your organization for growth. That’s what insights leadership can achieve!

This Qual360 NA 25 conference program features a range of voices that are driving, and scaling, a consumer-centric agenda within their organizations. Together we will be leveraging qualitative insights, strategic foresight, and advanced technologies to make it happen.

It's just one month until the event! Hurry and secure your spot now.

*Regular ticket pricing ends on February 14th—prices will increase afterward


?? An opening keynote

"A PLAYFUL PATH FORWARD: DRIVING LARGE SCALE THOUGHT LEADERSHIP AROUND PLAY AS A STRATEGIC FRAMEWORK"

Tasja Kirkwood , VP, Global Consumer Insights, Mattel?

? ? ? ? ??? Evolving with consumers: human-centric insights across life stages?

? ? ? ? ???? Stories that inspire: turning insights into strategy?

? ? ? ? ??? Balancing technology and human intelligence

? ? ? ? ??? Adopting a playful mindset for innovation?

??Presentation?

"SCALING SPECULATIVE FUTURES FOR ACTIONABILITY AND REALIZED VALUE"?

Anthony D. Paul , Director of Strategic Foresight, Amtrak?

? ? ? ??? Leveraging signals and trends to define North Star objectives

? ? ? ??? Mapping strategic roadmaps into field-level priorities to drive intentional organizational change

? ? ? ??? Operationalizing qualitative research at a quantitative scale to inform real-time decisions

? ? ? ???? Bridging foresight with actionable outcomes

??Presentation?

"EMBEDDING HUMAN CENTRICITY IN THE ORGANIZATION"?

Alka Bhatia , Consumer & Health Care Practitioner Insights Lead, Reckitt?

? ? ? ??? Bringing the consumer to life to cross-functional teams

? ? ? ??? Getting insights across to senior leadership in an impactful way

? ? ? ??? Leveraging AI to quant up our qual

? ? ? ???? Underscoring the power of conversation

Don't miss out on this exclusive opportunity to connect with the global community of qualitative researchers at QUAL360 NA in Washington D.C.! Join us for two days of invaluable insights and networking!

Secure your spot today!

*Regular ticket pricing ends on February 14th—prices will increase afterward

For Sponsorships, contact [email protected]

For Media Partnerships, contact [email protected]

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