AliExpress Scores Beckham’s Endorsement For Euro 2024

Ahead of UEFA Euro 2024, E-tailer behemoth AliExpress have tied up with English footballing legend David Beckham as its global brand ambassador.??

As an official?commercial partner for UEFA Euro 2024, AliExpress is confident Beckham’s star power will engage fans across the world for its?“Score More with AliExpress”?campaign.

AliExpress will also run exclusive discounts and an interactive “Shake and Win” promotion that offers exciting prizes to its customers after a goal is scored during the UEFA Euro 2024 tournament.??These include opportunities to win limited-edition merchandise, and even coveted EURO 2024 match tickets.??

Following the deal, Beckham mentioned,?“AliExpress is helping fans get even closer to UEFA EURO 2024 this?summer,?by offering them great prizes as the action takes place on the pitch.”

According to ASN data, AliExpress has invested a mere US$1.6m in the Asian sponsorship market since Q321, and with a quarterly average investment of almost US$133k during this period. However, there has been no investment in Asia the first half of this year, and we do hope things turn rosier in the next half.

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This article was first published in ASN's June 2024 no. 2 newswire.