Alex's Weekly Spotlight #7
Alex Nigmatulin
Board Member @ PRNEWS.IO | Co-Founder, Marketing Specialist | Helping businesses be popular in media
Hello there, digital enthusiasts! It's time to wrap up the week with a curated selection of must-read articles, intriguing facts, and the latest updates from our corner of the internet. Grab your favorite beverage, get comfortable, and let's dive into this week's digital digest.
??5 must reads to keep you updated
1. The Helpful Content Update Was Not What You Think
This is an article about Google’s Helpful Content Updates. It discusses what the updates are and how they impact websites. The updates are part of Google’s core ranking system and are intended to judge the helpfulness of content. They seem to be based on an older and simpler system than Google’s messaging suggests. Some high profile “losers,” though, seemed to match exactly what Google were saying they were hoping to reward.
Read more on Moz Blog
2. Shift Happens: 7 Examples of Search Intent Shift
Sometimes words change their meaning, 2020 showed that Corona is not a beer any more. Chris Haines provides good examples of content shifts and, most importantly, tells you how to detect these shifts and benefit from them.
Read more on Ahrefs Blog
3. Timeshare Owner? The Mexican Drug Cartels Want You
On one hand, every scam approach has been used before; on the other hand, scammers are always developing their tactics. Here is a reincarnation of the good old Nigerian prince scam, combined with a niche target group.
Be aware of the scammers with the help of Krebs on Security
4. Here’s the Pitch Deck for ‘Active Listening’ Ad Targeting
If you're concerned that your device is listening to you, there is evidence that you might be right. Cox Media Group (CMG) advertised a service that claimed to target ads based on what potential customers said near device microphones. In their slide deck, CMG mentioned Google and Meta as partners.
Read more on 404media
5. How to implement generative engine optimization (GEO) strategies
There's a new hot discipline in town: generative engine optimization (GEO). SEO is finally dead ??. Now, it's crucial to optimize your content for AI by expanding contextual relevance and establishing authority and credibility.
领英推荐
Dive into the new process on Search Engine Land
??Fun Fact to Amuse You
It turns out that if you block AI bots from learning from your content, the web archive still distributes your content to everyone who wants it...
??Old but True: Evergreen Usefulness
Can a business article be both insightful and entertaining? Absolutely! This must-read from 2004 is essential for every marketer, business owner, and product manager. Start building your product by reading this article.
??Spotlight on Us
We updated our SEO metrics block with Semrush data (thank you Max Roslyakov ), so now every SEO specialist can choose the provider they trust.
Additionally, we've added new traffic sources (Display Ads and Email) provided by SimilarWeb.
And there you have it – another week's worth of digital wisdom packed into one newsletter. I hope these insights have sparked new ideas and strategies for your own digital endeavors. Remember, the digital landscape is ever-changing, so stay curious and keep exploring!
If you enjoy this newsletter, you’ll love my LinkedIn posts too. Visit my profile and enable Notifications to stay updated!
Until next week, may your analytics be insightful and your content engaging!
Best regards, Alex
Podcast + Community at Ahrefs
5 个月The story on the timeshare scams is crazy!