?????? ???????????????? ?? ???????????? ?????? ?????????? ?????????? ???? ‘????????????????’ ???? ???????? ????????????????????????????...

... ???? ?????? ????????… .

I totally get that cost is a factor and so it should be

It’s something I consider, at the right time, in almost every decision I make

But it’s important to differentiate between two types of cost: financial cost and opportunity cost

?????????????????? ???????? is the cost of the doing something, in this case the investment to enter into a life changing programme to better yourself physically and mentally that will serve you for years to come

?????????????????????? ???????? is not being able to take your shirt off on holiday because you feel embarrassed or judged for being overweight

?????????????????????? ???????? is having young kids but not being able to go on a bike ride with them or chase them around the house because you’re too unfit

?????????????????????? ???????? is not going for that job promotion because you don’t feel confident or worse still going for the promotion but not getting it because you come across as unconfident

?????????????????????? ???????? is trying on your favourite Ralph Lauren shirt and having the buttons bulge, taking it off and opting for a baggy, unbranded one instead.

?????????????????????? ???????? is waking up in the mirror and judging yourself every morning for not seeing the man you know you could be staring back at you, but rather a more tired, stressed and fatter version

We all have that constant internal dialogue that we should be doing "something".

Sometimes I beat myself up because I think I should be doing more

So I completely get that some guys beat themselves up because they’ve let themselves go.

Trying "keto,” “intermittent fasting”, “cutting calories”, “eating rabbit food”

Spending money on Joe Wicks’ lean in 15 and not getting the results you want.

Wondering if it’s your genetics, thinking you’re too old, past your prime or whatever other narrative is going on in your head

And it’s hard because all these things chip away at you.....day after day.

It can feel like you’re constantly stuck in a rut, on a constant merry go round getting closer to burnout

But there is a different way

A better way to breakthrough

???? ?????????? ???????? ???? ???????????????????? ???? ?? ???????????????????????? ???? ???????? ??????

But that doesn't mean you've failed.

It just means you’re brave enough to put your big boy pants on and say I need a bit of help.

We all need help.

I certainly did when I transitioned to body transformation coaching

And then again when I transitioned into performance and behavioural change coaching

I wasn’t sure on how best to deliver my programmes online.

I needed to understand the systems, structures and the science

So I got help.

???????? ?????? ???????? ?? ?????????? ??'???? ???????????????? ???????? ￡????,?????? ???? ????????????…

• From working with Lazo Freeman, London’s first ￡10k coach and ex-international body builder
• To working with neurologist and 5 x British champion kick boxer Christian Thomson
• I’ve been to Tony Robbins Seminars, Joe Dispenza’s seminars, 7 week meditation courses
• I’m even part of a mastermind at the moment.

Sometimes I’ve had to cut my cloth accordingly

I had to put a Tony Robbins Seminar on a credit card and pay it off over 3 months

To work in my latest mastermind (these guys ain’t cheap!) I had to take out a year long loan that I’ve just finished paying back

Why do I do all of this?

?? ????????????'?? ???????? ?????? ???????? ???? ???????????????? ??????????.

Of being in exactly the same place I was a year ago.

The pain that I’d feel if I ever thought “this is it” far outweighs the pain of getting out of my own way and asking for help

Of course cost is a factor but I look at return on investment.

?????? ?? ?????? ???????????? ???????? ?????? ?????????????????????? ???????? ???? ?????????? ?????????????? ???????? ???? ???????? ?????????? ???????? ?????? ?????????????????? ????????????????????

I can honestly say having had a number of coaches and being fortunate enough that most of them were good if not great coaches, I can safely say it’s the best investment I have ever made.

So the question you need to ask yourself is not “how much does this programme cost”

?????? “???????? ?????? ?????????????????????? ???????? ???? ?????????????? ?????????????? ?????????? ?? ???? ?????????? ?????? ???????????????? ?????? ?????????????????? ???????? ???? ?????????????????? ???????????? ???? ???????”

Only you will know that answer.

On your side

Alex