???????? ??????????????’ ?? ???????????? ???? ?????????????? ???? ?? ???????????? ???? ?????? ?????? ?????????????? ???? ??% ???????? ?????? ????????

You see we’ve just bought a new house

Lovely little number

Right out in the countryside

About a third of an acre

Lots of space

Very quaint

I wanted to celebrate

So I dropped a couple a hundred

And bought a bottle of Dom

Jeez – flash git!

Some of you might even be thinking ‘What a c*nt”

Others probably felt a little bit of jealousy reading that

But hold that thought for just a second

And let me give you something instead

I call it the science BEHIND success

Now

When I reflect back on that moment

I’ll FEEL the success

It’s etched into my memory

That feeling of WINNING

It’s why the final part of my CEO transformation methodology is about OPTIMISATION

Optimisation and development through constant reflection

Too often as men

We move onto the NEXT thing

The NEXT mountain to climb

The NEXT challenge to conquer…

Got me thinking about my own transformation

When I got down to 6-7% body fat

I wasn’t sure whether to just take a photo in my mirror at the end

Job done

Mission accomplished

Then I thought F*ck that

I didn’t come this far to only come this far

Fizzle out like a wet whiny fart

So I decided to celebrated then too

I marked the occasion with a photo shoot

One of the best photographers in the fitness world

The guy that takes Ryan Terry’s photos

Ross Edgely’s

All of the UKBFF and a number of IBFF pros

And I pranced around in skin tight lycra

A pair of shorts

Leaving nothing to the imagination

Just me and my 6 pack

That moment is viscerally etched in my memory

The success of getting to that point

That’s something that I’m able to tap into constantly now

When I feel the need to dig a little deeper

So if you’re thinking of starting your own journey

Or already begun

Whatever it might be

Go BIG

Challenge yourself to REALLY deliver

To step up and do something REMARKABLE

And then celebrate the F*ck out of it

Or don’t even bother

The bigger the challenge

The bigger the success

The bigger your reward will be

That’s how you build momentum

That’s how you shift motivation into inspiration

On your side

Alex